Over the last few years, content marketing has grown enormously in its prevalence and its prestige, becoming a fixture in companies both large and small. Though content marketing continues to grow in its acceptance, its proponents becoming more numerous each day, there remain those who question its efficacy—and sadly, many of the doubters are C-suite executives, who simply question whether content marketing is worth the investment. This presents marketing professionals with a challenge: While they may understand the potential impact of content marketing, they must also communicate that potential impact to their managers and executives. Grammar Chic, Inc. has responded to this all-too-common challenge with a new statement to the press.
“One of the main reasons why top-level executives are reluctant to embrace content marketing is that they believe the ROI cannot be proven,” notes Grammar Chic’s Chief Executive Officer, Amanda Clark, in the company press statement. “Of course, if your business has never done any content marketing, there is no baseline against which to measure results. By setting goals—say, an increase in website traffic, or in direct online sales—you can establish the parameters for very meaningfully measuring ROI.”
Another reason why executives sometimes fear content marketing is that they anticipate it will add to their workload. “This is likely true to an extent, though of course, the bulk of content marketing can be outsourced to a company like Grammar Chic,” Clark states. “Additionally, it is important to stress to executives that their input into content creation, or at least the use of their name and personal brand, helps lend the content more authority.”
A third common objection to content marketing is that it is essentially a fad. “You would think this objection would have disappeared by now, as content marketing has proven its staying power over the last several years,” Clark says. “Study after study shows that consumers simply prefer to do business with companies that produce compelling, informative, and original content. That’s not something that’s going to change, because consumers will always go where there’s value—which is what content marketing provides.”
Ultimately, Clark says, there is little room to question the place of content marketing in today’s business landscape. “Content marketing may still be evolving and adapting, but it’s not going anywhere,” she notes. “Businesses that don’t adopt it will only continue to struggle in their efforts to develop a loyal customer base.”
More information about Grammar Chic, Inc. is available at www.grammarchic.net.
ABOUT:
A professional writing company located in Charlotte, North Carolina, Grammar Chic, Inc. is passionate about helping its clients shine through superior written content. The team employs all in-house, American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging and more. Grammar Chic’s CEO, Amanda E. Clark, is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
