Retargeting is one of the latest discoveries in internet marketing. Advertisers discovered that retargeting can bring them additional benefits, since users who were already exposed to the respective brands are more prone to return and perhaps place an order when they see an ad for that website again. By visiting TubeViperX.wordpress.com one can gain more information on the software.
AdRoll, the retargeting powerhouse gathered together and analyzed data from their advertisers. The conclusions of this study revealed interesting insights about Facebook and retargeting. More information may be seen by visiting TubeViperX.facebook.com fanpage.
One of the major discoveries of this research is that the CPM of News Feed on mobile devices is 57% lower than the CPM on desktops. Mobile placements trigger a 10% CTR, thus leading to a 61% lower CPC for News Feed ads. One may choose to visit TubeViperX.youtube.com to watch a video for more insights.
The conclusion was that the overall CTR of News Feed was significantly better on both desktop and mobile than in case of the general web retargeting. Desktop retargeting of News Feed had a 8.1x higher CTR, while in case of mobile retargeting, this figure was 9.1x.
Mobile adoption increased a lot, from 0% of impressions on the News Feed to 6.51%. The most impressive finding, though, was that the click rate on mobile devices was much higher, 8.25% of the clicks originating from mobile.
Briefly, adding Facebook into the retargeting mix of channels resulted in a 73% increase in conversions. AdRoll believes it is good for advertisers to make the Facebook News Feed part of their retargeting mix and they do have the data to back up their statement. This is interesting when we think Facebook was rather perceived as a place for socializing and not for doing your online shopping or research.
If you are interested in reading the full report of this study, you can find it on the AdRoll website, where you can also find a good explanatory chart for advertisers looking to get started with Facebook retargeting.
Video Link: http://www.youtube.com/embed/FNHyhY5Ielo
Company Name: Abraham Enterprises
Contact Person: David Abraham
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Phone: 800-351-5976
Country: United States
Website: http://emarketingchamps.wordpress.com/2014/08/11/uncut-tubeviperx-review-bonus-fast-cash-strategies/
