As the staff at Brand Tango, a South Florida-based, digital, branding firm celebrate the firm’s 10-year anniversary, they’re not looking to the past. What they are doing is embracing a new era of digital brand expression that will help their clients integrate technology across disciplines such as marketing, sales center environments, owner services and even concierge and on-property experiences. Leading the charge is the firm’s long-time creative director and co-founder, James Kluetz, who was named president and chief creative officer in January, 2015.
“Since starting the agency a decade ago, Brand Tango has produced ground-breaking, award-winning work for many of the top names in hospitality and beyond,” Kluetz says. “As president and chief creative officer, I’m ready to begin our next decade with a very collaborative approach that helps clients refine their messages and achieve their goals.”
A Brand Tango co-founder, Kluetz has more than two decades of creative leadership, including serving as vice president of creative services at Boca Raton, Fla.-based Bluegreen Corp. and starting an in-house agency at Orlando-based Island One Resorts. A graduate of New York City’s Fashion Institute of Technology, he has won more than 125 ARDY awards from the American Resort Development Association and over 150 local, district and national awards from the American Advertising Federation. Kluetz has also received honors from the AIGA, the Web Marketing Association, the South Florida Interactive Marketing Association, American Business Communicators, the American Institute of Graphic Artists, Mead Paper and the Florida Print Awards.
“This promotion comes in recognition of the outstanding contributions James has made to Brand Tango and our clients,” says former president Joe Russoniello, who remains as CEO and founding partner. “His strategic thought leadership has grown immensely over the past 10 years, and clients who get his attention benefit immediately. Combined with our remarkable team, I’m very confident in his ability to manage and direct Brand Tango as we continue to grow.”
Larry Talley, vice president of technology and the third co-founder, continues in his role. “I look forward to working side-by-side with James and our team to fully realize the vision for our future,” Talley says.
In addition to vacation ownership clients, Brand Tango has expanded into other consumer-service categories with an emphasis on technology and hospitality. “After the market downturn in 2008, we proactively broadened our client base,” Kluetz says. “Now, with the timeshare industry evolving to include new products, services and players, we’re able to leverage a wealth of capabilities that we have acquired through our client diversification.”
Brand Tango is a comprehensive marketing, design, and technology company with clients in hospitality, real estate, recreation, employment, health care, and financial services. Recent projects include interactive technology and design for Silverleaf Resorts Inc.’s Vacation Store in Buford, Ga., a comprehensive branding campaign for DAE, branded sales environment concepts for International Cruise & Excursions Inc., and mobile solutions for Club Melia, Karisma Resorts and AM Resorts. Relying on their decades of combined expertise, its principals and staff help clients find solutions that deliver measurable results.
Brand Tango staff will be attending the upcoming GNEX 2015 Timeshare Leaders Conference Feb. 15-18 – at the Manchester Grand Hyatt in San Diego, Calif., as well as the ARDA World 2015 Annual Convention & Expo on April 12-16 at the Orlando World Center in Orlando, Fla. To set up a briefing on Brand Tango’s emerging mobile concierge application and services in branding, creative product envisioning, sales center environments, technology for marketing programs and more, contact Joe Russoniello at (954) 295-7879 or joe@brand-tango.com.
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