India is a young country with 65% of Indians below 35 years of age and 47% Indians are below 20 years of age as per the 2011 census. The average age of India will be just 29 by 2020. These young Indians are progressive. This also constitutes a high percentage of young farmers. Like their smart phones, they want smart farming too. Farm mechanization is the buzz word for these tech savvy progressive farmers. While tractor is the biggest ally for the farmers, technological advanced implements also help to increase the efficiency of the farmers. Effective mechanization helps in increasing productivity by about 30%.
Sonalika, a leading brand of tractors and farm implements has been leading the Farm Mechanization in India. It is helping farmers reduce their cost of production and increase efficiency by providing them a wide range of tractors with better pulling power, minimal fuel consumption, high back up torque and low emission level.
In another first, Sonalika is all geared up for its name to be etched into the Guinness book of world records next year. It is one of India’s largest tractor manufacturing companies and will be opening the world’s largest tractor manufacturing plant in Hoshiarpur in June 2015. The plant will have a manufacturing capacity of 2 lakh tractors a year. Currently the plant in Hoshiarpur has a workforce of 4000 workers who manufacture 90,000 tractors annually in the range of 18-120 Horse power. To bring its capacity up to 2 lakh tractors, Sonalika would be looking to hire approximately 1000 more workers.
Speaking about the company’s Vision, Mr. Kumar Bimal, Vice President, Marketing, Sonalika said, “The progressive farmer of today is well informed and experimental. He wants the best technology right from his mobile phones to the tractors and the farm implements. Sonalika keeps abreast of technological developments around the world, and develop the most suitable technologies for Indian farmers. We have keen focus on providing the best products to our customers while creating opportunities of employment for the youth.”
With the rapid pace of effective mechanization, India is ready for another green revolution.
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