A very popular way of advertising today is using Facebook. In the past, it was actually associated with simply a fun site to use where you could connect with friends and family. However, as time has passed, Facebook has become a major player in the advertising game. Being able to connect through PressPlay with people that you know is actually becoming secondary, specifically with those that do online marketing. Another thing to consider our paid search conversions which looks at how profitable each ad actually is depending upon where you are advertising. The amount that you spend can also influence whether or not you decide to continue advertising, which is what a new study has looked at.
Paid Search Performance Data - Keeping in mind that the bottom line is you need to make more money than you spend on any advertising that you do, there are some nuances to consider in regard to the entire picture as to why an advertising campaign, or an advertising platform, is going to be beneficial for your company. Some companies like Kenshoo have shown that the total CPA has dropped by 10%, but conversions have increased by almost 20%. Essentially, Facebook is charging more money for the ads that are served, yet your conversions are better so you are still making a substantial profit.
Another thing that was noted was that people that are trying to promote specific brands like PressPlay, and that were using cross channel marketing, or actually finding high levels of success opposed to the typical siloed approach. Essentially, instead of targeting keywords or people that were directly related to products and services that you have to offer, by marketing to people that were similar, but not the same in regard to demographics and interests, higher profits were actually achieved.
Fortunately, these studies have shed new light on how it is possible to find a sweet spot with Facebook advertising. There is a definite Goldilocks effect that people can find, something that seems to be indicative of utilizing a social media platform for the advertising that you do today.
The Sweet Spot Of Marketing - The proverbial sweet spot, the place where you can essentially have nothing or wrong, can be found with Facebook paid search. The study seems to show this in that by paying a certain amount, on either side, too much advertising costs, or too little, actually had a dramatic drop in the amount each advertiser actually earned. If you have a product or service that you would like to advertise, by trying different audiences and different amounts of ad spend, it's possible to be profitable with Facebook advertising today.
Company Name: Abraham Enterprises
Contact Person: David Abraham
Email:Send Email
Phone: 800-351-5976
Country: United States
Website: http://emarketingchamps.wordpress.com/uncut-pressplay-review-bonus-fast-cash-tactics/
