The global baby personal care market size was valued at USD 9.21 billion in 2019, expanding at a CAGR of 6.2% from 2020 to 2027, according to a new report by Grand View Research, Inc. The market is largely driven by rising consumer awareness about personal hygiene of babies and increasing number of births per year in developing countries.
Moreover, manufacturers such as The Procter & Gamble Company, Kimberly-Clark Corporation, and Johnson & Johnson Limited are investing in innovation and product trials and development of a vast variety of baby personal care products as millennial parents are spending more and are financial stable, resulting in higher spending capacity. With an average birth rate of 16.6% in developing countries and 11.2% in developed countries in 2018, the market is expected to witness significant demand for innovative products with minimum health and environmental hazards. Demand for organic personal care products is expected to provide a huge opportunity for the product manufacturers by encouraging them to innovate their product offerings. However, relatively higher prices of organic baby products as compared to regular cosmetic products are anticipated to restrain the market growth.
Cosmetics including baby personal skin care products held the largest market share and will continue to grow at a robust pace in future due to a wide range of product offerings, including skin and hair care. In the toiletries segment, diapers and disposable diapers are expected to witness significant growth during forecast period. Asia Pacific is anticipated to be the fastest growing regional market in the coming years as demand for baby personal hygiene products is growing in countries, such as India and China, due to increasing number of births, and hence raising consumer spending on baby products in this region.
Rise in the sales of organic and natural skin care products have pushed the manufacturers globally to increase their scale of operation. Furthermore, key brands are principally targeting consumers who are looking for organic products. Internationally reputed market players such as Procter & Gamble (P&G) and Kimberly-Clark held a significant market share in 2019. P&G drove sales in the toiletries segment with its premium diaper brand “Pampers”. Kimberly-Clark is the second biggest baby personal care product manufacturer with toiletries brands, such as Huggies, GoodNites, Pull-Ups, and DryNites. Johnson and Johnson (J&J) contributed to the growth of the baby cosmetic segment with its skin and sun care products, hair care products, and shower gels.
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Baby Personal Care Market Report Highlights
• On the basis of product, toiletries including baby wipes and diapers are expected to witness strong growth during the forecast period
• Based on distribution channel, the online segment is likely to expand at the fastest CAGR throughout the forecast period
• Asia Pacific is anticipated to emerge as the fastest growing regional market in the years to come with India and China being the key contributors to the baby personal care market growth
• Some of the key players operating in the global market are Nestle S.A.; BABISIL; Cotton Babies, Inc.; Danone S.A.; The Himalaya Drug Company; Farlin Infant Products Corporation; and Mead Johnson Nutrition Company
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Baby Personal Care Market Segmentation
Grand View Research has segmented the global baby personal care market based on product, distribution channel, and region:
Baby Personal Care Product Outlook (Revenue, USD Million, 2016 - 2027)
• Cosmetics
• Toiletries
• Others
Baby Personal Care Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)
• Hypermarkets & Supermarkets
• Specialty Stores
• Online
Baby Personal Care Regional Outlook (Revenue, USD Million, 2016 - 2027)
• North America
• U.S.
• Europe
• Germany
• U.K.
• Asia Pacific
• China
• India
• Central & South America
• Brazil
• Middle East & Africa
• Saudi Arabia
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About Grand View Research
Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. Grand View Research database is used by the world's renowned academic institutions and Fortune 500 companies to understand the global and regional business environment. Our database features thousands of statistics and in-depth analysis on 46 industries in 25 major countries worldwide.
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