The global electric hair brush market size is projected to become USD 694.1 million by 2025, advancing at a CAGR of 5.4% over the forecast period, according to a study by Grand View Research, Inc. Hair styling has assumed high importance among millennials, aided by the constant presence of grooming videos by professionals and enthusiasts on social media channels such as Instagram, YouTube, and Pinterest, which is expected to remain a key factor for promoting the use of advanced products, including the electric hair brush. Furthermore, the increase in ageing population as well as stressful work environments faced by individuals in the target age groups have led to increased focus on hair care and grooming products. A constant maintenance of pleasant appearance has increased the demand for hair grooming products, which is driving the demand for electric hair brush among consumers.
Digitalization and increasing importance of convenience as a key buying criteria among the consumers are expected to play a crucial role in promoting the importance of technically advanced smart products. Furthermore, there has been a constant increase in the number of salons and hair spas around the globe due to popular demand has also expanded the market for electric hair brushes. As per data by First Research, the United States has more than 80,000 establishments dedicated to hair care services, which includes 4,500 barber shops. As such, there is a huge scope for manufacturers of electric hair brushes to promote their products in order to gain market share. Companies such as L’Oréal have been at the forefront of innovations in recent years through the introduction of products such as ‘Kerastase Hair Coach’ smart hairbrush.
The market has been broadly segmented on the basis of application and distribution channel. The application segment includes professional and personal services; the distribution channel segment includes online and offline channels. Major regions that have driven the market revenue in recent years include North America, Europe, and Asia Pacific. Some of the major industry players focusing on expanding their distribution of electric hair brushes include Philips; Rozia; Revlon, Inc.; VEGA; L'Oréal S.A.; Corioliss; DAFNI; Gooseberry; AsaVea; MiroPure; and GLAMFIELDS.
Further key findings from the report suggest:
1 The continued increase in smartphone usage across the globe has compelled manufacturers to integrate more smart features in their products, which is expected to drive growth of the market in the coming years
2 In terms of application, the professional segment accounted for 70.8% share of the global revenue in 2018 owing to the ease of utility of these products among fashion experts and barbers
3 The online channel is anticipated to expand at the fastest CAGR of 6.2% from 2019 to 2025, aided by the increased smartphone penetration and preference of ordering products through this channel, especially by the millennial population
4 Online platforms such as Amazon offer a large number of offers and discounts on these products throughout the year, which aids in attracting consumer interest towards buying them
5 Europe was the largest electric hair brush market in 2018, accounting for more than 35.0% share of the global revenue, aided by the high popularity of hair straightening products among millennial women in western economies such as Germany and U.K.
6 China and India are expected to remain lucrative markets on account of increasing population of middle-income groups at the domestic level, as well as the presence of numerous major and regional industry players
7 The COVID-19 pandemic impacted the electric hair brush market across the globe, with salons and hair spas being forced to shut down; the online sales channel however witnessed healthy growth, as consumers moved towards online shopping
8 Product innovation is expected to remain a key success factor among the industry participants; for example, L’Oréal introduced a smart hairbrush under the brand name, Kerastase Hair Coach, at the CES 2017
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Grand View Research has segmented the global electric hair brush market on the basis of application, distribution channel, and region:
Electric Hair Brush Application Outlook (Revenue, USD Million, 2015 - 2025)
· Professional
· Personal
Electric Hair Brush Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
· Offline
· Online
Electric Hair Brush Regional Outlook (Revenue, USD Million, 2015 - 2025)
· North America
o U.S.
· Europe
o Germany
o U.K.
· Asia Pacific
o China
o India
o Japan
· Central & South America
o Brazil
· Middle East & Africa
List of Key Players of Electric Hair Brush Market
- Philips
- Rozia
- Revlon, Inc.
- VEGA
- L'Oréal S.A.
- Corioliss
- DAFNI
- Gooseberry
- AsaVea
- MiroPure
- GLAMFIELDS.
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