Global Mascara Market Analysis:
Mascara is a form of eye cosmetic that is known to enhance the overall eye appearance by making the eye lashes look thicker and longer. It can be in the liquid, cream or cake form and is composed of pigments, oils, waxes and preservatives. Several variants of mascara exist in the market today – volumizing, water proof and regular. Regular of course, dominates the market currently owing to its easy application and removal. Application and removal are a prime concern for the product. Various forms of applicators like oversized wand, cone taper wand, curved wand, balled tip, micro wand, rubber shorty and flat comb. Its target audience is primarily women and the market cater to all ages.
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Global Mascara Market Demand and Size Analysis:
Valued at USD XX million in 2015 and expected to grow at a CAGR of XX% by 2023, the increasing demand for eye cosmetics is a driver for the mascara market. Of course, during the economic slowdown, being a postpone-able expenditure, the mascara industry was hit, but it bounced back with gusto. Europe holds about 30% of the market share bringing in a revenue of close to USD XX million and is expected to grow at a CAGR of XX% by 2023. Asia Pacific is also a big market that is expected to grow at a 7% CAGR while North America follows closely with a growth rate of 6.53% over the forecast period. Variety, availability and beauty focus has made the mascara market prominent in the region. In terms of product, volumizing mascara is expected to witness a growth rate of XX% by 2023 and will reach a market value of USD XX million. The waterproof range, however, is known to have harmful chemicals that inhibits its growth and is expected to clock in 6.8% growth rate. Regular mascara is expected to grow at XX% during the forecast period.
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Some of the Key Players in Global Mascara Market:
Some of the big players of this market are Loreal, The Estee Lauder Companies, LVMH Moet, Avon Products, Shiseido Co Ltd., Revlon etc.
Product promotions and celebrity endorsements are the main source of raising awareness for these products. More forms of mascara have hit the global scenario with herbal, organic and other variants making their appearances. The cake-based organic mascara is expected to grow faster than the other liquid or cream segments. With the aspirational values of people going up on a regular basis, owing to the brutal beauty standards depicted on television and otherwise, the mascara industry is expected to grow substantially for years to come.
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