Cat Litter is a mature category drawing a very high percentage of cat owners, its advancement depends largely on growth in the number of cat-owning households, which has slowed of late. Additionally (and unlike pet food, where premiumization has been a major factor boosting dollar sales), the cat litter category lacks a steady influx of new super-premium options, and price points have remained relatively flat.
40% of cat litter sales occur through mass-market channels, including mass merchandisers/supercenters (such as Walmart) and supermarkets. For the foreseeable future, the bulk of retail sales will continue to occur through mass-market channels – although internet sales, currently incremental, will begin to advance.
Environmental concerns are, nonetheless, slowly becoming more of a factor in the market. Though these clays do an excellent job of absorbing cat waste and odor, they are also hard on the environment, and there is also the environmental impact of the cat waste itself.
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Natural and eco-friendly pet products are a key driver of overall pet market growth and have impacted every facet of the market, with special significance in the cat litter category. Given both the environmental and potential health implications of clay- and silica-based litter, cat owners are beginning to seek out more natural options that are safe for their pets and more eco-friendly. The cat litter market is therefore ripe for further inroads by natural and environmentally friendly products.
Currently, there are many suppliers in China. Competition in cat litter is very strong, and participants focus heavily on bolstering their own product lines through line extensions, reformulations and new product releases, all supported by chain retailer relationships and heavy consumer marketing and advertising. With cat litter being a mature category as well, it is difficult for newcomers to enter – and challenging even for established brands seeking to gain or even maintain. During all suppliers, Nestle, Clorox, Church & Dwight and Mars are China leading manufacturers. PMC is market leader in China market.
Since 2013, China cat litter consumption had increased from 122 kilo tonne to 233 kilo tonne in 2017, with a CAGR of 17.46%. Globally, USA and Europe are major consumption regions. Driven by increasing downstream demand, the popularity of cat litter in the Chinese market is increasing rapidly; we predict that China sales will be 892 kilo tonne in 2024.
The China Cat Litter Market Research Report 2018 this report released by QYResearch provides a basic overview of the Cat Litter industry, including definition, classification, application and industrial chain structure. Discuss development policies and plans as well as manufacturing processes and cost structures.
The report then focuses on major industry players in global, including company profiles, product images and specifications, sales, market share, and contact information. More importantly, the Cat Litter industry development trends and marketing channels were analyzed. Providing the main statistical data on the current status of the industry is a valuable guide and direction for companies and individuals interested in the market.
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