Global mercerized cotton market is expected to grow over the forecast period owing to its increasing demand in textile industry. The mercerized process is used in the clothing sector to enhance properties such as luster, tensile strength, dyeability, fiber moisture, and dimensional stability of cotton, owing to which the demand is expected to rise over the forecast period.
Industry can be segmented on the basis of processing technology including yarn mercerization, knit mercerization, and cloth mercerization. Rising consumer brand awareness has led to increasing demand for high quality, premium clothing material, which is expected to fuel product need in textiles sector.
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On account of the manufacturing technology employed the product is widely used in textile sector on account of its numerous application scopes in household and garment fabrics. Thus, demand for the product is expected to remain high over the forecast period. Moreover, growth of end-use industries is expected to fuel demand over the next seven years.
The mercerization process enhances the luster, feel, smoothness, elongation, reaction with a variety of chemicals and good stretching ability, thus making it suitable for clothing industry. This will further increase the demand for the product in various end-use industries over the projected period.
The product is used in clothing sector as tensile strength of the cotton is enhanced and it becomes shinier and smoother in appearance; thus, expected to be a driver for the overall industry. Many of the large brands are involved use this product due to its luxury finish and varying use in cotton garments. However, rising production cost is expected to be a key challenge for the market over the forecast period.
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North America dominated the mercerized cotton industry on account of its increasing use in various end-use industries particularly textile. Europe and Asia Pacific are the second largest markets in terms of current consumption. However, development in developing countries including China, India, Japan, Korea and Taiwan is expected to increase the product demand resulting in significant growth of the Asia Pacific market over the forecast period.
China is expected to be the leading consumer over the forecast period due to growing end-use industries. Asia Pacific is expected to lead in terms of production and consumption of mercerized cotton over the forecast period and accounts for a major share of the product owing to the growing population and presence of numerous large scale and small scale textile industries. The market is segmented on the basis of its application such as in clothing industry which is expected to witness high growth rate over the forecast period.
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