As of the second quarter of 2015, the number of China's mobile phone subscribers topped 1.3 billion, with the adoption of 3G/4G services reaching 53.4%. Ninety seven million smartphones were shipped in the quarter. When it comes to performance of individual brands in China, Huawei and Xiaomi staged the best performance while Apple continued to enjoy brisk sales. Sales of Samsung and Lenovo however continued to slide further. This report examines the development of the Chinese smartphone market during the second and third quarter of 2015 from the perspective of telecom operators and smartphone branded vendors.
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List of Topics
• Development of the Chinese mobile communications market, touching on recent development highlights of China Mobile, China Telecom, China Unicom as well as their product and market strategies
• Recent quarter review of subscriber base of aforementioned three major operators, underscoring development and penetration rate of 3G/4G subscriber base
• Recent quarter review of Chinese mobile phone market volume and market share by major branded vendors
• Recent development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi and includes the detailed analysis of their product and channel strategies in the Chinese market.
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Profile of smartphones launched by major Chinese smartphone branded vendors in the third quarter of 2015
Table of Contents
1. Development of the Chinese Mobile Communications Market
1.1 China Mobile
1.2 China Telecom
1.3 China Unicom
2. Development of the Chinese Smartphone Market and Major Players
2.1 Samsung
2.2 Apple
2.3 Lenovo
2.4 Huawei
2.5 Xiaomi
2.6 HTC
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3. Major Chinese Smartphone Brands and Their Products
Appendix
Glossary of Terms
List of Companies
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