According to China's environmental protection department statistics, 82% of the country's rivers are polluted to various extents. In China's seven major river systems, almost 40% of the rivers are not suitable to be as drinkable water resources; 78% of the rivers in cities are not suitable to be as drinkable water resources; about 50% of the urban groundwater is polluted. These shocking figures not only warn people to treasure water resources, but also provide an opportunity for the rapid development of water purifier industry.
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In 2012, the output value of water purifier industry in China was CNY 2.5 billion. With the enhancement of people's healthy consumption awareness, water purifier market is becoming hotter and hotter. The number of industry new entrants is surging, and the expansion projects are gradually put into operation. The output value of water purifier industry is expected to be CNY 13.5 billion in 2017. In 2012, in terms of the regional distribution, the market shares of South China and East China are larger; the two of them accounted for 63% of the national total market. The market share of other regions was less than 10%.
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Radiant Insights survey shows that 98% of customers pay attention to price, function, brands and appearance. 12.5% of customers favor foreign brands. 22.5% customers choose the domestic brands. 65% customers just focus on product itself rather than brand. Consumers' choice on water purifier products is transferring from sensibility to rationality. Only the products with good quality and high cost-efficiency can be favored by customers. So, enterprise should pay more attention to products rather than other unpractical aspects.
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In-depth Research on China Heavy Duty Truck Industry, 2013-2017:
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Affected by the economic slowdown, the demand for heavy duty truck is in the downward trend continuously; coupled with the financial credit crisis, which limits the ability of financing vehicle purchase, the growth rate of global heavy duty truck market has decelerated since the second half of 2011. Mercedes-Benz, Volvo and other major commercial vehicle groups have implemented appropriate strategies, such as closing corresponding factories, reducing output and intensifying market adjustment in China and India.
Research and Development Trend Forecast of China Touch Panel Market, 2013-2017:
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At present, China has nearly 300 manufacturing enterprises of touch panel; in 2012, the market scale of China's touch panel industry reached CNY 19.046 billion with year-on-year growth of 62.34%. The Chinese domestic enterprises gradually perfect the industrial chain of touch panel and achieve the localization substitution, which has entered the fields of touch panel, solution programs, key equipment, key materials and touch IC etc.
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