Marketing is ever changing, and online marketing all the more so. The tenets and best practices of content marketing and social media branding seem to ebb and flow nearly every day, and in order to remain competitive, small businesses must constantly adapt their strategies. Case in point: Grammar Chic, Inc. has released a new statement to the press, sharing some of the trends they foresee coming down the pipeline for next year.
“Content marketing in 2015 will not look the same as content marketing in 2014,” comments Josh Hurst, the Content Marketing Strategist for Grammar Chic, Inc. “There will be new technologies, new strategies, new user behaviors, and new search engine algorithms to contend with. Smart companies are preparing for some of these changes even now.”
To illustrate the point, Hurst points to a recent Forbes article, which illuminates five particular content marketing trends to watch for in 2015. First and foremost in the list is the concept of authenticity. “This isn’t new, necessarily, but it is becoming increasingly important, and in 2015 will be paramount,” comments Hurst. “Small businesses will need to meet their customers where they are, and offer them something of real value—transparent, accessible, and free.”
The Forbes article mentions some other important marketing trends. One is that thought leadership will continue growing in prevalence. According to the article, “companies can benefit from positioning key players as thought leaders. Namely, businesses get a boost from the credibility, invested audience, and brand awareness that follow.”
Hurst also spotlights the article’s comments on inbound marketing. “Inbound is what will define successful marketing in 2015,” he observes. “The companies that offer enticing blog posts, videos, and other online content will be the ones to develop real customer trust and loyalty.”
Forbes goes on to highlight the important of staying up to speed on new technologies; and, of creating websites that are optimized for mobile users. “The latter is vital in the increasingly smartphone and tablet-driven world,” Hurst offers.
“More than anything, we would just encourage business owners to stay in the loop about what’s going on in the world of content marketing,” Hurst concludes. “To receive Grammar Chic’s regular updates and insights, simply follow our blog, available at www.grammarchicblog.com.”
ABOUT:
A professional writing company located in Charlotte, North Carolina, Grammar Chic, Inc. is passionate about helping its clients shine through superior written content. The team employs all in-house, American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging and more. Grammar Chic’s CEO, Amanda E. Clark, is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Media ContactCompany Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
