The latest market report published by Credence Research Inc. "Global Edutainment Market: Growth, Future Prospects, and Competitive Analysis, 2016 – 2028". The Global Edutainment Market generated revenue of around USD 1492.5 million in 2021 and is anticipated to grow a CAGR of over 15.9% during the forecast period from 2022 to 2028 to reach around USD 3617.5 million in 2028. At the same time, the cumulative growth opportunity presented by the global Edutainment is around USD 2125 million during 2022 to 2028.
Adopting edutainment platforms for diverse disciplines increased investment by large educational and gaming enterprises, and acceptance of new technologies such as 3D animation, virtual reality, and the beautiful digital surface will all contribute to the edutainment industry's continued expansion. In addition, the market's increasing advancement in virtual reality gaming generates significant potential opportunities. The recent increase in the production of VR headsets, controllers, and other gaming equipment is also impacting the market's growth.
"Interactive games are king in the educational entertainment market."
With a large portion of the market's revenue in 2018, the interactive game sector is the market leader in the edutainment industry. The market is expanding more quickly due to the rising popularity of smartphones and tablets. The rise of smartphones and tablets has sparked the development of engagement-based learning models. The highly interactive multimedia-based educational content is now easily accessible to students via mobile apps on their smartphones. This has driven the market for interactive games. However, due to the increasing adoption of cutting-edge technologies in the educational sector, it is anticipated that the popularity of exploratory games will increase significantly during the forecast period.
"North America dominates the edutainment market"
North America dominates the edutainment market with a revenue share of over 40% in 2018. The region's rising investment in educational technology is the main driver of the market's expansion. North America serves as a hub for startups and offers an environment conducive to their expansion. The region's growing use of tablets and smartphones contributes to the market's expansion. Additionally, the market's expansion is accelerated by the presence of the area's major players in the edutainment sector.
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Edutainment Market Scope
| Report Attribute | Details |
| Market Value in 2021 | USD 1492.5 MN |
| Market Value in 2028 | USD 3617.5 MN |
| CAGR | 15.9% |
| Benchmarking Year | 2021 |
| Past data | 2016 – 2021 |
| Forecast period | 2022 – 2028 |
The global edutainment market is bifurcated into Gaming Type, Facility Size, Revenue Source, Visitor Demographics, and Geography. Based on gaming type, the market is categorized into interactive, non-interactive, explorative, and hybrid combinations. Based on facility size, the global market is segmented into 5,001 to 10,000 Sq. Ft., 10,001 to 20,000 Sq. Ft., 20,001 to 40,000 Sq. Ft., and 40,000 Sq. Ft. Based on the revenue source, the market is bifurcated as entry fees & tickets, food & beverages, merchandising, advertising, and others. By visitor demographics, the market is categorized into Children (0-12), Teenagers (13-18), Young Adults (19-25), and Adults (25+). Based on geography, the market is segmented as North America, Europe, Asia Pacific, Latin America, and the Middle East, and Africa.
Segmentation of Global Edutainment Market -
Global Edutainment Market – By Gaming Gaming Type
- Interactive
- Non-interactive
- Explorative
- Hybrid Combination
Global Edutainment Market – By Facility Size
- 5,001 to 10,000 Sq. Ft.
- 10,001 to 20,000 Sq. Ft.
- 20,001 to 40,000 Sq. Ft.
- 40,000 Sq. Ft.
Global Edutainment Market – By Revenue Source
- Entry fees & tickets
- Food & Beverages
- Merchandising
- Advertising
- Others
Global Edutainment Market – By Visitor Demographics
- Children (0-12)
- Teenager (13-18)
- Young Adult (19-25)
- Adult (25+)
Why to Buy This Report-
- The report provides a qualitative and quantitative analysis of the global edutainment market by segments, current trends, drivers, restraints, opportunities, challenges, and market dynamics with the historical period from 2016-2020, base year- 2021, and forecast period 2022-2028.
- The study includes information on the competitive landscape, such as how the market's major competitors operate on a global, regional, and country basis.
- In-depth analysis of the global market segmentation on the basis of gaming type, facility size, revenue source, and visitor demographics.
- Major countries in each region with their growth opportunities.
- The global edutainment market report also includes the analysis of the market at a global, regional, and country level along with key market trends, major players analysis, market growth strategies, and key application areas.
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Table of Content
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation
2. Executive Summary
2.1. Market Snapshot: Global Edutainment Market
3. Market Dynamics & Factors Analysis
3.1. Introduction
3.1.1. Global Edutainment Market Value, 2016-2028, (US$ Bn)
3.2. Market Dynamics
3.2.1. Key Growth Trends
3.2.2. Major Industry Challenges
3.2.3. Key Growth Pockets
3.3. Attractive Investment Proposition,2021
3.3.1. Gaming Type
3.3.2. Facility Size
3.3.3. Revenue Source
3.3.4. Visitor Demographics
3.3.5. Geography
3.4. Porter’s Five Forces Analysis
3.4.1. Threat of New Entrants
3.4.2. Bargaining Power of Buyers/Visitor Demographicss
3.4.3. Bargaining Power of Suppliers
3.4.4. Threat of Substitute Gaming Types
3.4.5. Intensity of Competitive Rivalry
3.5. Value Chain Analysis
4. Market Positioning of Key Players, 2021
4.1. Company market share of key players, 2021
4.2. Top 6 Players
4.3. Top 3 Players
4.4. Major Strategies Adopted by Key Players
5. COVID 19 Impact Analysis
5.1. Global Edutainment Market Pre Vs Post COVID 19, 2019 - 2028
5.2. Impact on Import & Export
5.3. Impact on Demand & Supply
6. North America
6.1. North America Edutainment Market, by Country, 2016-2028(US$ Bn)
6.1.1. U.S.
6.1.2. Canada
6.1.3. Mexico
6.2. North America Edutainment Market, by Gaming Type, 2016-2028(US$ Bn)
6.2.1. Overview
6.2.2. Interactive
6.2.3. Mineral
6.2.4. Explorative
6.2.5. Hybrid Combination
6.2.6. Others
6.3. North America Edutainment Market, by Facility Size, 2016-2028(US$ Bn)
6.3.1. Overview
6.3.2. 5,001 to 10,000 Sq. Ft.
6.3.3. 10,001 to 20,000 Sq. Ft.
6.3.4. Others
6.4. North America Edutainment Market, by Revenue Source, 2016-2028(US$ Bn)
6.4.1. Overview
6.4.2. Entry fees & tickets
6.4.3. Food & Beverages
6.4.4. Merchandising
6.4.5. Advertising
6.4.6. Others
6.5. North America Edutainment Market, by Visitor Demographics, 2016-2028(US$ Bn)
6.5.1. Overview
6.5.2. Children (0-12)
6.5.3. Teenager (13-18)
6.5.4. Young Adult (19-25)
6.5.5. Adult (25+)
6.5.6. Others
7. Europe
........
8. Asia Pacific
.........
9. Latin America
.........
10. Middle East
........
11. Africa
.......
12. Global
......
13. Company Profiles
13.1. Kidzania
13.2. Kindercity
13.3. Plabo
13.4. Pororo Park
13.5. Legoland Discovery Center
13.6. Totter’s Otterville
13.7. Curiocity
13.8. Mattel Play Town
13.9. Little Explorers
13.10. Kidz Holding S.A.L
13.11. Others
..........
List of Figures
FIG. 1 Global Edutainment Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global Edutainment Market Segmentation
FIG. 4 Global Edutainment Market, by Gaming Type, 2019 (US$ Bn)
FIG. 5 Global Edutainment Market, by Facility Size, 2021 (US$ Bn)
FIG. 6 Global Edutainment Market, by Geography, 2021 (US$ Bn)
FIG. 7 Attractive Investment Proposition, by Geography, 2021
FIG. 8 Global Market Positioning of Key Edutainment Market Manufacturers, 2019
FIG. 9 Global Edutainment Market Value Contribution, By Gaming Type, 2021 & 2028 (Value %)
FIG. 10 Global Edutainment Market, by Interactive, Value, 2016-2028 (US$ Bn)
FIG. 11 Global Edutainment Market, by Mineral, Value, 2016-2028 (US$ Bn)
FIG. 12 Global Edutainment Market, by Explorative, Value, 2016-2028 (US$ Bn)
FIG. 13 Global Edutainment Market, by Hybrid Combination, Value, 2016-2028 (US$ Bn)
FIG. 14 Global Edutainment Market Value Contribution, By Facility Size, 2021 & 2028 (Value %)
FIG. 15 Global Edutainment Market, by 5,001 to 10,000 Sq. Ft., Value, 2016-2028 (US$ Bn)
FIG. 16 Global Edutainment Market, by 10,001 to 20,000 Sq. Ft., Value, 2016-2028 (US$ Bn)
FIG. 17 Global Edutainment Market Value Contribution, By Revenue Source, 2021 & 2028 (Value %)
FIG. 18 Global Edutainment Market, by Entry fees & tickets, 2016-2028 (US$ Bn)
FIG. 19 Global Edutainment Market, by Food & Beverages, Value, 2016-2028 (US$ Bn)
FIG. 20 Global Edutainment Market, by Merchandising, Value, 2016-2028 (US$ Bn)
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