According to The Insight Partners’ latest market study on “Digital Language Learning Market to 2027 – COVID-19 Impact and Global Analysis and Forecast by Language Type (English, German, Spanish, Mandarin, and Others); Deployment Type (On-Premise and Cloud); Business Type (Business-to-Business and Business-to-Customer); End-User (Academic and Non-Academic); and Geography” the market was valued at US$ 6300.4 million in 2019 and is projected to reach US$ 17333.4 million by 2027; it is expected to grow at a CAGR of 13.7% from 2020 to 2027.
COVID-19 Impact on Digital Language Learning Market
The recent outbreak of COVID-19 has brought considerable positive disruption in the existing education sector globally during the past few months. Factors such as social distancing and government-imposed nationwide lockdown have contributed significantly in influencing structural reforms into the current mode of communication and overall learning process through notable penetration of online learning platforms and digital solutions among various academic as well as non-academic institutions globally.
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Furthermore, the disruption in the conventional educational institutions and class-room based learning techniques witnessed a surge in adoption of robust and efficient online and digital learning solutions is projected to continue powering the market’s growth beyond the pandemic in the coming years. For instance, UNESCO along with several leading representative from technology enterprise and ITU (International Telecommunication Union) collaborated to emphasis the economic significance of adoption of digital technologies in learning to enable swift learning capabilities among the larger audience without considerable investment into physical infrastructures among the emerging economies.
Leveraging Advanced and Simplified Technologies to Attract Students Toward Digital Education
In developed countries, such as the US and the UK, the digital education system has gained immense popularity as the students in schools, universities, and other institutions are completely aware of the technologies. However, in APAC and SAM countries, students lack the awareness of technology-driven learning. Several schools, universities, and coaching institutions are implementing digital technologies in their classes. As the digital educational platform developers are constantly upgrading their technologies to offer robust solutions, the adopters in APAC are continuously upgrading their technology infrastructure. The innovative cloud-based educational apps, websites, and other services are expected to create a significant market for digital education, including digital language learning solutions.
Strategic Insights:
Players operating in the digital language learning market are mainly focused on the development of advanced and efficient products.
- In 2019, Fluenz announced the expansion of its Spanish Luxury Immersion Program to Barcelona, Spain in Spring of 2020.The users would be able to join the program for six days for language learning.
- In 2018, Preply, Inc. announced its plans to open new office in Barcelona in early 2019. The expansion was a result of $4 Mn funding in July. The company further plans to expand its presence in German, British, American and Latin American markets.
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