The global sweet potato market accounted for US$ 48,628.8 Mn in 2018 and is expected to grow at a CAGR of 2.1% during the forecast period 2019 - 2027, to account to US$ 58,470.0 Mn by 2027.
The Asia Pacific region held the largest market share in the global sweet potato market. The production and consumption rate of sweet potato is expanding rapidly with China and Rest of APAC being the major markets for the sweet potato industry. The Asia Pacific has evolved as the largest consumers and exporter of sweet potato. Sweet potato production has significantly contributed to national economies across the Asia-Pacific region over the past few years. The Asia Pacific market is characterized by the presence of players such as Dole Food Company INC. , H.J. Heinz Company Brands LLC. , Lamb Weston Holdings, INC., Nash Produce, The J. R. Simplot Company, among others.
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Key Players:
- AV Thomas Produce
- Dole Food Company Inc.
- Ham Farms
- Jackson Farming Company
- Lamb Weston Holdings, Inc.
- McCain Foods Limited
- Nash Produce
- Simplot Food Group
- The Kraft Heinz Company
- Yantai China Pet Foods Co., Ltd
Growing demand for plant-based products and increasing application of sweet potatoes:
The manufacturers in the food and beverage industry are focusing on the key market trends and consumer requirements to develop innovative products and increase the sales of their entire product line. Therefore, in the past few years, several companies have launched innovative sweet potato products that offer healthy options to the consumers. In 2018, Starbucks Japan launched a limited edition crispy sweet potato frappuccino and latte, while the Campbell Soup Company launched a new vegan sweet potato juice drink to meet the growing demand for the plant-based products. There were several other sweet potato products such as waffles, crisps, puffs, sticks, loafs, and bars, launched in 2018. Thus, the rising inclination toward plant-based products and growing use of sweet potatoes in various products is expected to boost the sweet potato market over the forecast period.
After studying key companies, the report focuses on the startups contributing towards the growth of the market. Possible mergers and acquisitions among the startups and key organizations are identified by the report’s authors in the study. Most companies in the Sweet Potato Market are currently engaged in adopting new technologies, strategies, product developments, expansions, and long-term contracts to maintain their dominance in the global market
Analysis tools such as SWOT analysis and Porter’s five force model have been inculcated in order to present a perfect in-depth knowledge about Sweet Potato Market. Ample graphs, tables, charts are added to help have an accurate understanding of this market. The Sweet Potato Market is also been analyzed in terms of value chain analysis and regulatory analysis.
In-depth qualitative analyses include identification and investigation of the following aspects:
Market Structure
Growth Drivers
Restraints and Challenges
EmerSweet Potatog Product Trends & Market Opportunities
Risk Assessment for Investing in Global Market
Critical Success Factors (CSFs)
The competitive landscape of the market has been examined on the basis of market share analysis of key players. Detailed market data about these factors is estimated to help vendors take strategic decisions that can strengthen their positions in the market and lead to more effective and larger stake in the global Sweet Potato Market. Pricing and cost teardown analysis for products and service offerings of key players has also been undertaken for the study.
The Table of Content for Sweet PotatoMarket research study includes:
- Introduction
- Key Takeaways
- Research Methodology
- Sweet Potato Market Landscape
- Sweet Potato Market - Key Market Dynamics
- Sweet Potato Market - Global Market Analysis
- Sweet Potato Market - Revenue And Forecasts to 2027 – Type
- Sweet Potato Market - Revenue And Forecasts to 2027 – Type of Product
- Sweet Potato Market - Revenue And Forecasts to 2027 – Service
- Sweet Potato Market Revenue And Forecasts to 2027 – Geographical Analysis
- Impact of Covid-19 Pandemic on Global Sweet Potato Market
- Industry Landscape
- Sweet Potato Market, Key Company Profiles
- Appendix
- List of Tables
- List of Figures
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