The global home beer brewing machine market size is expected to reach USD 29.8 million by 2025, as per a report by Grand View Research, Inc. It is projected to advance at a healthy CAGR of 13.9% during the forecast period. Rising popularity of homemade beer among millennials, especially in the U.S., Germany, and the U.K., is expected to drive the market growth. Moreover, increasing consumption of craft beer across the world is a major driving factor for the increasing penetration of local breweries, which is poised to be a major factor driving industry advancements. Over the past few years, there has been a rising preference for fresh beer among consumers, coupled with the trend of on-premise sales. In addition, increasing demand for premium offerings such as craft and draught beer, aided by changing consumer lifestyles and the increased per capita income, is anticipated to bode well for the product demand.
Homebrewing is witnessing an upward trend in the U.S., with residential brewers producing around 1.4 million barrels of beer in 2017. As per the American Homebrewers Association, around 1.1 million people in the U.S. brew their own beer. The trend of home brewing has been boosted by the presence of volumes of information regarding techniques, as well as willingness on customers’ part to experiment with flavors. In order to compete with the homebrewing trend, craft breweries have started offering an assortment of interesting beer, and have expanded their presence, especially in the US. Home beer brewing machines are available in different sizes and capacities and are easy to install, resulting in their increasing popularity. Many of them are equipped with Wi-Fi connectivity, smart touchscreen display, multiple-tap systems, and digital thermostats, which has left consumers spoilt for choice. The current outbreak of coronavirus pandemic has only served to enhance the practice of home brewing, which is expected to accelerate industry growth in the short term.
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Home Beer Brewing Machine Market Report Highlights
• The home beer brewing machine market is driven by the increasing number of small-scale and independent brewers in the U.S., Europe, and New Zealand. Studies have shown that the part-time craft beer market is growing steadily in New Zealand, with exports of higher alcohol beers, especially of craft styles, growing from USD 1 million in 2011 to USD 4.5 million in 2016
• In terms of product, the mini brewer segment held the leading market share of approximately 67.1% in 2018 in the home beer brewing machine market; however, the full-size brewer segment is anticipated to expand at the fastest CAGR of 14.6% through 2025
• With regards to mechanism, the automatic machines segment held the largest market share of approximately 87.1% in 2018, in the home beer brewing machine market, aided by the increasing adoption of automatic machines at brewpubs, bars, and restaurants
• North America is anticipated to expand at a substantial CAGR of 13.0% through 2025. The market is driven by growing popularity of craft beer among young consumers, owing to the availability of variety of flavors, including malted barley, chestnut, and honey, among others
• The global COVID-19 pandemic has led to accelerated demand for home brewing supplies among consumers, as lengthy lockdowns and stay-at-home orders imposed by regional governments led to consumers being able to turn to creative activities and hobbies, one of them being brewing beer at their homes
• The global market is highly competitive in nature. Key industry participants include Brewie and PicoBrew, Speidel Tank-und Behälterbau GmbH, Kickstarter, PBC, WilliamsWarn, HOME BREW WEST, BrewJacket, LG Electronics, and BREWART
In August 2019, LG Electronics introduced the concept product ‘LG Homebrew’ at the IFA 2019 event. The product offers complete automation of the entire process of beer brewing, while also completing the process in much lesser time than conventional techniques
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Home Beer Brewing Machine Market Segmentation
Grand View Research has segmented the global home beer brewing machine market by product, mechanism, and region:
Home Beer Brewing Machine Product Outlook (Revenue, USD Thousand, 2015 - 2025)
• Mini Brewer
• Full-size Brewer
Home Beer Brewing Machine Mechanism Outlook (Revenue, USD Thousand, 2015 - 2025)
• Automatic
• Manual
Home Beer Brewing Machine Region Outlook (Revenue, USD Thousand, 2015 - 2025)
• Americas
• The U.S.
• Canada
• Brazil
• Europe
• Germany
• Italy
• The U.K.
• Asia Pacific
• New Zealand
• Australia
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About Grand View Research
Grand View Research is an India & U.S. based market research and consulting company headquartered in San Francisco, which offers syndicated research reports, customized research reports, and consulting services. The company's rich database includes in-depth analysis across a range of industries including chemicals, materials, energy, healthcare, and technology, among others.
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