The global hibiscus flower powder market size is projected to reach USD 197.0 million by 2027, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 7.2% from 2020 to 2027. Hibiscus flower is an excellent source of antioxidants and promotes weight loss and boosts liver health. Rising consumer shift towards the use of natural supplements to replace the allopathy medications is expected to propel product demand over the projected period.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
The industry is expanding across the globe through cooperative contributions by farmers, manufacturers, exporters, and other players in the supply chain. The major restraint for the manufacturers is the accessibility of raw material. However, initiatives put in place by the agricultural researchers to improve hibiscus cultivation and crop yield are likely to help the industry grow over the projected period.
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Hibiscus flower powder is widely available across India, South Korea, and Nigeria. As a result, manufacturers can find opportunities to invest in such countries to set up manufacturing plants to get easy access to raw materials. High export opportunities for the product in the international markets are likely to compel the investors to enter the market.
Hibiscus Flower Powder Market Report Highlights
- The personal care and cosmetic application segment is expected to ascend at a CAGR of 7.8% over the forecast period on account of rising demand for chemical-free haircare and skincare products
- Growing hibiscus flower powder consumption for manufacturing jellies, jams, cocktails, flavored beverages, and desserts is expected to drive product demand in food and beverage applications
- The organic segment was estimated at USD 26.1 million in 2019 and is projected to grow over the forecast period as consumers are currently looking for chemical-free products to avoid their hazardous impact on health
- In North America, the market is expected to witness a CAGR of 6.3% from 2020 to 2027 on account of high consumer demand for natural cosmetics and health supplements
- Lack of raw material availability and price and quality inconsistency is expected to be a key obstacle for market growth
The online sale of hibiscus flower powder by the manufacturers can expand the market opportunities for the product. The e-commerce platform enables manufacturers to reach consumers even across remote areas. Furthermore, increasing the manufacturer's efforts to promote the benefits of products to increase consumer awareness and offer consumer-friendly packaging options is expected to have a positive impact on market growth.
Hibiscus has been used by distinguished cultures as a remedy for numerous conditions. Egyptians used hibiscus flower tea to treat heart and nerve diseases, lower body temperature, and as a diuretic to boost urine production. Furthermore, in Africa, traditionally, hibiscus flower powder was used to treat cancer, constipation, liver disease, and cold symptoms. Currently, hibiscus is known for its potential to diminish high blood pressure. Recent studies show promise for hibiscus flower powder to lower cholesterol levels and blood pressure.
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India is one of the key cultivators of the hibiscus plant, with over 70 varieties of the plant which are safe for human consumption. In this region, the product has been in use for treating hair related issues traditionally. The commercialization of the sector, which enables easy usage of the product through various personal care products such as soaps and shampoos, is expected to have a positive impact on growth.
Hibiscus flower powder is helpful against various diseases, such as inflammation and diabetes. Also, hibiscus flower extract showed an antimicrobial effect against numerous pathogenic bacteria, therefore diminishes the risk of several infectious diseases. Furthermore, increasing demand for hibiscus flower powder in type 2 diabetes treatment medications is expected to drive the market.
The manufacturers are likely to shift their focus on Asian countries including India, China, Thailand, South Korea, and Japan, wherein the demand for skincare and hair care products is increasing at a significant rate. The high number of young populations in these countries demanding innovative personal care and cosmetics products are likely to challenge manufacturers to invest in R&D for product development. Some of the prominent players in the hibiscus flower powder market include:
- Bio Organic
- Herbeno Herbals
- The Republic of Tea
- Traditional Medicinals
- Bio Actives
- Wild Hibiscus Flower Co.
- Rena Beverage Solutions
- Fortune Health Care
The hibiscus flower powder industry has several small vendors majorly catering to the local markets. However, increasing efforts by the manufacturers to offer their products in the supermarkets and through online retail channels is expected to promote industry growth. R&D initiatives by the users to produce innovative products to attract consumer attention and offer added product benefits are likely to help the industry grow.
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Hibiscus is considered as a medicinal plant with high phytochemicals, which is commonly known for delicacy and medicinal and nutritional properties. The increasing significance of natural ingredients in the modern pharmaceutical and nutraceutical segments is expected to have a positive impact on the growth of the market for hibiscus flower powder.
The cosmetics segment is expected to register a significant CAGR over the forecast period because of the increasing demand for organic and natural cosmetic products, such as facial masks, lip balm, hair conditioners, and lotions, soap. Emerging personal care companies across the developing countries are expected to support growth.
Grand View Research has segmented the global hibiscus flower powder market on the basis of nature, application.
Hibiscus Flower Powder Nature Outlook (Revenue, USD Million, 2016 - 2027)
- Organic
- Conventional
Hibiscus Flower Powder Application Outlook (Revenue, USD Million, 2016 - 2027)
- Food & Beverages
- Pharmaceutical
- Personal Care & Cosmetics
- Others
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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