Wednesday, July 1, 2020

The increasing adoption of 3D motion capture systems for broadcast, live shows, and gaming

Due to the imposition of lockdowns across different countries as result of COVID-19 outbreak, companies are facing severe cash flow issues. Halting or slowing down of production of films and games globally has resulted in a decline in demand for 3D motion capture system.

The 3D motion capture system market size was valued at USD 150 million in 2020 and is projected to reach USD 266 million by 2025; it is expected to grow at a CAGR of 12.1% from 2020 to 2025. The growth of 3D motion capture system market is driven by demand for high-quality 3D animation across industries, technological innovations in computer vision, real-time data with exceptional spatial and temporal accuracy, and popularity of science fiction movies among young population.

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Optical systems accounted for the largest share of the 3D motion capture system market in 2019. The optical system uses a camera to track the motion of the reflective markers or the pulse light-emitting diodes (LEDs). It has applications in biomechanics, industrial, and media and entertainment. Growing investments in the development of film studios and live shows is a driving factor for the highest share of optical 3D motion capture systems. Moreover, the prominent players in the industry have been affected owing to outbreak of COVID-19.  The foreseeable decline in the growth of end-user industries may have a considerable direct impact on the 3D motion capture system market in FY20.

The media and entertainment application is expected to hold the largest share of the 3D motion capture system market during the forecast period. The growth is attributed to the increasing adoption of 3D motion capture systems for broadcast, live shows, and gaming. Because of the easy and real-time implementation of 3D motion capture systems for creating and animating new creatures and models in games and films, the media and entertainment application has a high share in the overall market. Due to the imposition of lockdowns across different countries as result of COVID-19 outbreak, companies are facing severe cash flow issues. Halting or slowing down of production of films and games globally has resulted in a decline in demand for 3D motion capture system.

North America is expected to hold the largest share in the 3D motion capture system market during the forecast period. Most major 3D motion capture system vendors have a strong presence in this region. Moreover, people in this region adopt new technological innovations at a higher rate compared with other countries, which drives the growth of the 3D motion capture system market. Due to COVID-19, the North American economy is facing concerns regarding industrial production. Financial losses faced by US manufacturers will affect the production capacity and foreign trade operations in 2020. Thus, the economic slowdown is expected to impact the market for 3D motion capture systems in 2020.

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