The increase in the prevalence of dental caries, periodontal diseases, and other dental diseases; growing awareness about oral hygiene; rising dental healthcare expenditure; and increasing number of small/private clinics with dental dispensaries are some of the factors contributing to the growth of this market. However, the competitive pricing pressure faced by prominent players is hampering the growth of the oral care market.
The toothpastes segment is expected to dominate the market in 2019.
Based on product, the toothpastes segment is expected to hold the largest share of the oral care market in 2019. Pastes held the largest share of the toothpaste market in 2018, mainly owing to the variety of toothpastes of different flavors and for various purposes that are available in the market.
The large share of this segment can be attributed to the higher adoption trends seen in the pastes, gels, and polishes for regular maintenance of oral hygiene and prevention of oral bacterial infection. The toothbrush and accessories segment is expected to grow at the fastest CAGR during the forecast period. Growing awareness of oral health and technological innovations like electric toothbrush is going to aid in the growth of the toothbrush market.
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Distribution channel, the consumer stores segment is estimated to account for the largest share of the market in 2019.
Based on distribution channel, the market is divided into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The consumer stores segment will dominate the market in 2019. With the presence of a large number of consumer stores present across the globe, manufacturers mainly depend on them for the storage and marketing of their products on a large scale. Owing to this, supermarkets such as Wal-Mart, Dental Mart, Target, and Costco have high bargaining power. However, consumer stores boast immense accessibility, which reflects its larger share in the oral care market.
Growing Awareness About Oral Hygiene
Oral hygiene awareness is one of the major contributors to market growth in the overall oral care market. The rise in awareness is attributed to efforts by dentists as well as key players in the market. These stakeholders conduct various seminars and programs to increase awareness of dental hygiene and demonstrate newly launched and technologically advanced products. This helps players to promote their product portfolio and contribute to their corporate social responsibility (CSR) activities. These activities are further expected to result in growing adoption for oral care products.
Sunstar Suisse S.A. (Switzerland) is notable in this regard—in June 2019, it partnered with the World Dental Federation (FDI) to launch the ‘Sports & Dentistry’ guidelines. With this project, the company aims to draw attention to the relationship between oral health and sports performance and make oral health a priority for both professional and amateur athletes. It also reported significant business growth in Kuwait, UAE, and Qatar in May 2016, due to its CSR efforts.
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Geographical Region Covered in Oral Care Market
Global oral care market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. The Asia Pacific is expected to hold the largest share of this market in 2019. The dominant share of this region can mainly be attributed to the increase in the number of geriatric population associated with edentulism, growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with the rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care. Moreover, increasing focus of prominent players on emerging Asian countries will further support the growth of the market in this region.
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