An air purifier is a device designed to clean the air in home, office, cars, and factories, it purifies the air from dust, smoke, odors, volatile organic compounds gases, viruses, formaldehyde, pollen, and pet dander. Air purifiers contain a single or multiple filters, and it has a fan which sucks air, as air passes through filters the filters absorb the particles and fresh and clean air is circulated. The air purifiers are available in multiple technologies, but the major ones are high-efficiency particulate air and activated carbon.
The India air purifier market is primarily driven by consumer’s increasing focus on health & wellness and rising awareness related to hazardous effects of air pollution on health. As the air quality keeps on deteriorating, chronic obstructive pulmonary disease becomes the second cause of deaths in India consists of almost 12.5% of total deaths in 2017 and 0.48 million death caused by only household pollution and 0.67 million deaths from ambient particulate matter pollution. The rise in the adoption of air purifiers is expected to be witnessed throughout the forecast period owing to the rising pollution levels due to increasing vehicles on the road and rising industrial activities.
Manufacturers are focusing on developing low-cost air purifiers to increase the canopy to cater and penetrate deeper into the middle-class segment to further drive the sales of air purifiers in India. Increase spending by manufacturers on marketing and advertisement of their brands are also creating awareness on the benefits of using air purifiers is also boosting the demand for air purifiers in India.
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High Efficiency Particulate Air (HEPA) segment accounted for the largest revenue share in 2018 as it is designed to remove harmful airborne particles and traps 99.97% of the particles even of tiny size of 0.3 microns. Air purifiers equipped with HEPA filters can remove most airborne particles that may make the allergy worse and are helpful for people suffering from asthma and allergies.
Fumes & Smoke Collector segment dominated the revenue share in 2018 and is also expected to grow at the highest CAGR during the forecast period owing to the rising number of vehicles along with increasing industrial activities resulting in the release of fumes & smoke deteriorating the air quality. These type of air purifiers eliminates fumes, smoke, gases, dry & wet vapors and other contaminants from the air.
Wifi connectivity segment is anticipated to grow at the highest compound annual growth rate during the forecast period as Wifi purifiers are becoming increasingly popular among consumers as it is more convenient to use and is control the various function of the device from the smartphone. Rising use of smartphones coupled with growing penetration of internet across the country is also driving the market growth for this segment. Several advanced features offered by wifi air purifiers such as remote control, enhanced energy efficiency and real-time alerts among others, are increasing the demand for such air purifiers in the market.
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Online distribution channel is expected to grow at the fastest rate throughout the forecast period owing to the offering of a diversified range of products which gives buyers multiple options along with lower product price compared to retail stores. The rapid urbanization and as a cheaper and more convenient way to shop will drive the sales of air purifiers through this channel.
Less than 300 sq. ft coverage area accounted for the largest market share in 2018 and is expected to grow at the highest CAGR during the forecast period due to the growing adoption for portable air purifiers with the coverage area of not more than 300 sq. ft among the residential and small businesses majorly in cabins.
Commercial & Industrial end-user segment accounted for the largest market share in 2018 due to the significant adoption rate of the air purifiers among the commercial and industries. Residential segment has low penetration, but it provides significant opportunities during the forecast period.
Major key players in India Air Purifier market include Sharp Corporation, Kent RO Systems Ltd., Honeywell International Inc., Xiaomi Corporation, Blueair, Panasonic Corporation, Philips India Ltd., Eureka Forbes, Daikin Airconditioning India Pvt. Ltd. and Samsung Electronics among others.
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Key Market Developments:
- In 2019, Eureka Forbes launched two smart air purifiers, Aeroguard AP 700 DX and Dr. Aeroguard HPA 500. The aeroguard AP 700 X comes up with six stage filtration system, and Dr. Aeroguard HPA 500 has a nine-stage filtration system. Both these air purifiers are Wi-fi enabled and can be control through the Smart Life App.
- In 2019, Philips India Ltd. launched Philips 800 series air purifiers for reducing the symptoms of allergy and asthma. The air purifier comes up with auto purification mode along with a smart sensing technology for monitor any changes in the air quality.
The India air purifier market has been segmented based on technology, type, connectivity, distribution channel, coverage area and application. Based on the technology, the India air purifier market has been segmented into High Efficiency Particulate Air (HEPA), Ion & Ozone, Activated Carbon, Baghouse Filter, Cartridge Filter and Others. Based on type, the market is segmented into Fumes & Smoke Collector, Dust Collector, Vehicle Exhaust and Others. Based on connectivity, the market is segmented into Manual, Bluetooth and Wifi. Based on distribution channel, the market has been segmented into Offline and Online. Based on coverage area, the market is segmented into Less than 300 sq. ft, 300-500 sq. ft and More than 500 sq. ft. Based on End-user, the market is segmented into Commercial & Industrial, Residential and Automotive.
Market Segmentation-
India Air Purifier Market by Technology
- High Efficiency Particulate Air (HEPA)
- Ion & Ozone
- Activated Carbon
- Baghouse Filter
- Cartridge Filter
- Others
India Air Purifier Market by Type
- Fumes & Smoke Collector
- Dust Collector
- Vehicle Exhaust
- Others
India Air Purifier Market by Connectivity
- Manual
- Bluetooth
- Wifi
India Air Purifier Market by Distribution Channel
- Offline
- Online
India Air Purifier Market by Coverage Area
- Less than 300 sq. ft
- 300-500 sq. ft
- More than 500 sq. ft
India Air Purifier Market by End-User
- Commercial & Industrial
- Residential
- Automotive
Leading market players (Option 1: As a part of the free 25% Customization - Profiles of 5 Additional Companies of your Choice)
- Sharp Corporation
- Kent RO Systems Ltd.
- Honeywell International Inc.
- Xiaomi Corporation
- Blueair
- Panasonic Corporation
- Philips India Ltd.
- Eureka Forbes
- Daikin Airconditioning India Pvt. Ltd.
- Samsung Electronics
- Dyson
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