The global kombucha market size is projected to reach USD 5.45 billion by 2025, according to a new report by Grand View Research, Inc. It is likely to expand at a CAGR of 23.0% over the forecast period. This market is anticipated to be driven by innovations, flavor experimentation, and increasing awareness regarding health benefits associated with kombucha consumption.
The market is primarily expected to grow on account of accelerating rate of consumption of kombucha as an alternative to aerated drinks and beverages. This market is luring international aerated drinks manufacturers to invest in and acquire emerging players.
Distinguishing factor that provides a competitive edge for this market is that kombucha is home-made and has a wide potential for experimentation. Beverage manufacturing companies are exhibiting trends like organizing kombucha tasting competition giving anopportunity to kombucha makers to come and showcase their product. Winner of the competitions is heavily funded by established players. This trend is showcasing excellent capital potential.
Kombucha market value chain comprises raw material suppliers, manufacturers, distributors, and end-use verticals. Kombucha is derived from raw materials such as tea leaves, Symbiotic Colony of Bacteria and Yeast (SCOBY), sugar, and flavors.
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Application areas of kombucha are widening in other segments of food and beverage such as breakfast meals, ice cream toppings, and candies among others. This is also projected to generate future market opportunities.
Further key findings from the report suggest:
- The global consumption for kombucha was estimated to be 82,960.9 kilo liters in 2016
- In 2016, kombucha consumption in U.K.was estimated to be 2,930.9 kilo liters and is estimated to reach 27,803.9 kilo liters by 2025
- Revenue from online stores in Russia was estimated to be USD 14.25 million in 2016. This segment is estimated to grow at a CAGR of 23.1% in this region during the forecasted period
- Established aerated beverage producers are heavily investing in kombucha manufacturing companies therefore bringing in positive investment environment in this market
- In 2016, PepsiCo ventured into the kombucha market by acquiring Ke-Vita, a kombucha manufacturing giant.
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Key Topics Covered
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research scope and assumptions
1.3 List of data sources
Chapter 2 Executive Summary
Chapter 3 Market Snapshot
3.1 Kombucha - Industry snapshot and key buying criteria
Chapter 4 Market Variables, Trends & Scope
4.1 Market Segmentation & Scope
4.2 Market Size And Growth Prospects
4.3 Value Chain Analysis
4.4 Raw Material Trend
4.5 Regulatory Framework
4.6 Kombucha Market Dynamics
4.6.1 Market Driver Analysis
4.6.1.1 Ease of manufacturing
4.6.1.2 Rising demand for probiotic products
4.6.1.3 Increasing awareness of kombucha health benefits
4.6.2 Market Restraint Analysis
4.6.2.1 Kombucha beverage recall incidences
4.6.2.2 High distribution and inventory carrying cost
4.7 Market Opportunities
4.7.1 Increasing R&D and innovations to expand product portfolio
4.7.2 Rising demand in emerging economies
4.8 Industry Analysis - Porter’s
……….continue
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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