Innovative coffee company Best Roast Coffee (BRC), with its magnetizing quantum water, strives to provide its customers with a differentiated product. BRC’s performance-defining blend of organic coffee bean blend, delivers a truly unique and smooth coffee experience. BRC CEO, Jason Roe credits his Harvard professor, Clayton Christensen, of inspiring him to look through the lens of causality. Considered an innovative leader by other universities, Roe in 2015 was asked to be a CEO project mentor and lead the UCL London MSc students real life project assignment. UCL, a prestigious top 10 university of the world is known for its disruptive thinking and research.
The university boasts former student like Alexander Graham Bell, and Mahatma Gandhi, Roe was honored to be asked to guide its students. "BRC, is a company that was the result of the UCL project" says Roe, “BRC business model, viewed through the causality lens, does create a solution for retailers by its strategy of not selling the individual coffee beans on line or for home use. The result, keeps retail customers coming back into the retail stores. Stores they can only experience the coffee; it’s a drivers therefor of retailer foot traffic.” Roe then goes on to explain, “I did my Harvard disruptive strategy final paper, on the idea of leveraging things such as this, to create a causality. Retailers should be seeking to sell consumers services or products the consumer cannot get online, BRC offers that solution.”
Roe first raised attention in 2016 when he questioned Einstein’s theory of relativity, E=MC2 in the last chapter of his book, “The Force Is In You,” which was published under the pen name Ethan Carter in 80 countries worldwide. The final chapter of the book raises that key role consciousness plays, in compelling something to exist the way it Is. In 2019, it is now being discovered by CERN, home of the worlds largest Hadron Collider that E may not be equal to MC2, as Roe perceived years earlier.
New Book The Laws Of Consciousness, Consciousness creates everything.
The perspective that Roe looks at the world from sets his innovations years ahead of his competitors. A parallel comparison to Roe’s thinking may be found in the 1928 scientist Paul Dirac. Dirac was known amongst his colleagues for his precise and taciturn nature. Wikipedia references that his colleagues in Cambridge jokingly defined a unit called a "Dirac", which was one word per hour. According to reports, Dirac was a slow reader and did not know how to finish a sentence in his writing of a scientific article. Dirac’s proposal was considered nonsense at first, even questioned by Dirac himself. Dirac proposed that double the number of known particles in the world exists. This may have been considered by other scientists as crazy, however, by around 1934, Dirac proved his theory of “anti matter” and published the discovery of the existence of anti matter. This literally lead to double of the world (particles) as we understood it back then. Roe, in his 2016 book, writes that E is only perceived to be equal MC2 because of the high credibility people put on Einstein as the person that said it does. Thus, science has accepted it. Roe argued in 2016, that consciousness is the only thing creating the reality of E being equal to MC2. In 2018, when the largest particle collider in the world later provided evidence that E may not equal MC2, the science community can now see it and undo the hypnotic stream of conscious belief. Dirac caused controversy too when he inferred to the scientific community that the golden age of physics has come and gone, and all of you are too late. Dirac’s discoveries were instrumental in unifying physics into the new emerging science field in the 1930’s of quantum mechanics.
Roe in 2019 argues, that there exists a parallel today; People are thinking of the next big app and the next big innovation, when in fact the era of apps is now old news. “I can relate to how Dirac felt,” says Roe, “because I, at my core, believe that the golden age of apps and technology as we know it has finally passed. CEOs should be learning to perceiving the new era of consciousness, the field that is not visible. And this fact is clear as day; we are all seeing the evidence of consumer spending and behavior a new thinking. Look around you at the shift in thinking and consciousness. Who would have guessed Impossible Burgers, meatless would become so popular. There are more possibilities available in each moment than we realize. The question is: how can we realize the possibilities if we’re all looking down at our phones?”
“To learn to perceive the field behind it all,” says Roe, “slow down and breathe. Perceive the silence and the feeling you have within yourself.” The field is playing its role, now more than ever, and neuroscience is making us become aware of so much more of this today - consciousness forms matter and shapes events and companies".
Roe - With Arizona Governor Doug Ducey known for his Innovative leadership and tax reform. Roe has had discussions with Arizona commerce authority to bring a Magnetized Water Plant to Arizona and create jobs.
Best Roast Coffee’s newest innovations are on the trajectory towards this too. According to Roe, “We already did the super coffee trends being seen today, by adding collagen to coffee back in retail in 2015 and 2016”. In February 2016, when a publicly listed large-scale retailer first tried BRC specialty coffee at one of its Los Angeles locations, the following weeks its CEO included references to "specialty coffee" as part of its new Deli offerings in an earnings call communication to its investors and shareholders. Roe says, “When I heard the public company CEO announcement of specialty coffee and they plan to add the new deli offering in approximately 70% of new stores, as well as over 30 existing stores in 2016, it was within 15 days following the CEO announcement, Best Roast Coffee first received an email advising 30 purchase orders as part of that retail company’s new deli offerings, and aprox 30 more purchase orders after that to. Prior to that, it seems that public retail company procured a more common brand coffee using drum roasting as a method, and a one-step espresso unit was in use at its retail outlets, Roe says, “BRC introduced the two-step espresso process, Air roasting coffee and Magnetized Water which is an exclusive water for the exclusive coffee-making process unique only used for the BRC Coffee program”.
By applying Hardard disruptive theory, Roe says it is these types of emerging retailers who embrace innovation that BRC seeks to align with. “Best Roast Coffee has the wisdom to look through the lens of thinking different,” says Roe. “As a company, we are not interested in selling coffee beans to consumers, just like KFC is not interested in selling its raw, unbreaded chicken. BRC is driven by delivering the made-to-order coffee experience and the feeling and enegy behind enjoying it.
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