Monday, October 12, 2015

Leading Lead Acid Battery Manufacturers Bank on Expansion to Stay Competitive: Future Market Insights

Lead Acid Battery Market: Global Industry Analysis and Opportunity Assessment 2014 - 2020
Exide, Johnson Controls, EnerSys, GS Yuasa Corporation, Yokohama Industries, and other key players focus on entering new markets in a bid to stay competitive in the shrinking lead acid battery market.

Future Market Insights (FMI), in its research report titled, “Lead Acid Battery Market: Global Industry Analysis and Opportunity Assessment 2014-2020”, provides key insights on leading stakeholders in the lead acid battery market, including EnerSys, GS Yuasa Corporation, Exide, Johnson Controls, and Yokohama Industries.

Pennsylvania-based EnerSys Inc. operates out of three product lines: motive power, reserve power, and specialty. Under its motive power products line, EnerSys Inc. offers EnForcer Chargers, express fast chargers, ironclad batteries, and NexSys batteries. The company also makes Li-ion batteries under the brands ABSL Power and ABSL Space Products.

According to FMI, wide range of product offerings is a key strength of EnerSys Inc. The company is looking to expand its business, and it plans to expand its manufacturing facility to China. EnerSys recently collaborated with Altergy Systems in order to include green standby technology in its product offerings.

Wisconsin-based Johnson Controls Inc. offers products for building efficiency, automotive experience, and power solutions. The power solutions arm of the company accounts for roughly 16% revenue of Johnson Controls Inc.

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According to FMI, one of the key strengths of Johnson Controls Inc. is that it is a supplier of batteries to retailers, such as Walmart and Robert Bosch. Johnson Controls Inc. does not have a robust presence in Middle East and Africa, and this is being identified as a key weakness by FMI.

Kyoto-based GS Yuasa Corp. has a strong hold in the Japan lead acid battery market. As majority of the business of the company is focused in Japan and Asia Pacific, price fluctuations do not significant affect the finances of the company. The company was in the news in 2013 after acquiring a controlling interest in Siam GS Battery Co. Ltd. In the same year, it launched the ECO.R Long Life series of lead acid batteries for passenger cars.

Georgia-based Exide Technologies’ product portfolio includes starting and deep-cycle batteries for automotive, truck, SUV, heavy duty, commercial, and marine applications. In 2014, Exide technologies developed premium batteries that recharge 1.5 times faster than other batteries. In the same year, the company collaborated with the Defence Logistics Agency (DLA) Land and Maritime, Ohio. FMI opines that this development will strengthen the company’s long-standing partnership with DLA. Exide Technologies recently won bankruptcy court-approval to implement a restructuring plan that is estimated to cut US$ 600 Mn from its US$ 1 Bn debt.

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Malaysia-based Yokohama Industries’ product portfolio includes Thin Metal Film (TMF), lead acid batteries, Li-ion batteries, NiCd batteries, and NiMh batteries. The company’s current focus is on assembly and formation of traction cells. The company is focusing on research and development activities in order to improve battery efficiency and innovate recycling technology. With an aim to raise brand awareness, the company participated in the 44th HSBC COBRA (an annual rugby tournament).

Asia Pacific remains a key region for all the stakeholders in the lead acid battery market. According to FMI, Asia Pacific accounts for nearly 34% share of the global lead acid battery market revenue. The Asia Pacific lead acid battery market, valued at US$ 15.29 Bn in 2014, is estimated to reach US$ 19.88 Bn by 2020.

The global lead acid battery market was valued at US$ 44.68 Bn in 2014, and FMI estimates it to expand at a CAGR of 4.6% during the forecast period and reach a valuation of US$ 58.55 Bn.

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