Affiliate Marketing For Dummies - There are many online business models that are great opportunities for anyone that wants to start an online business. Some are simply offline business models taken online; think Amazon.com. They are really a big retail store but without a physical storefront.
For many businesses and individuals eBay is very similar. You can auction stuff off that you don't want, so it can be a virtual garage sale or you can open an eBay store and by products cheaply and resell them on eBay (or Amazon) now.
But for most online marketers these aren't very attractive business models, so they read books like Affiliate Marketing For Dummies to get a better picture.
While they can be done with much less start up capital than actually opening a traditional storefront that requires leasing or buying a property and building, etc., it still has many of the same constraints of running a traditional business model.
Another option would be to sell digital information products like 'how to' guides on things like weight loss, or dog training. This is a great option as you don't need to carry any inventory and the profit margins are very high.
If you sell a weight manual through a site like Clickbank.com for $47 you'll keep about $40 for each sale. Once you've created the product and set up the ordering process it runs automatically. These are the types of things one can learn from the Affiliate Marketing For Dummies website.
And while this is a great business model, it still means you need to be good at, or manage via outsourcing, product creation, web site design and management, customer service, etc. That is not something a lot of online marketers want to get into.
That is why affiliate marketing is so incredibly popular with online marketers. Almost every company online nowadays runs an affiliate program. What this means is you sign up for an affiliate program, get a unique web address (URL) for a product so the company can identify you, and you send traffic to it in exchange for a commission on sales that are made.
Amazon may be the most well known affiliate program around but there are very few companies nowadays that don't offer one. Plus, remember the digital products mentioned above? Most of those offer 50% to 75% commissions per sale. With what is known as CPA (Cost Per Action) offers, you can even get paid a commission for something as simple as people giving up an email address or zip code! Not a lot, maybe twenty five cents, maybe a dollar, but this is not for selling something, it's just for people giving up a little information.
Again, all you have to do as an affiliate marketer is drive traffic to your affiliate link, whether it's by posting it on Facebook or Twitter, putting it on Pinterest, creating a blog, or any of hundreds of other ways and places to get your link out there. No inventory. No employees to hire or manage. No customer service. No nothing except driving traffic to your affiliate link. That's why the affiliate marketing business model is so appealing to online marketers!
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