Vegan Cat Food Market Size and Growth Outlook
The global vegan cat food market size reached USD 1.25 billion in 2025 and is projected to grow to USD 2.12 billion by 2030, registering a strong CAGR of 11.1% during the forecast period. Market expansion is supported by rising pet humanization, sustainability-driven purchasing behavior, and technological advancements in plant-based nutrient formulation.
Dry kibble remains the dominant product format in terms of revenue contribution, while wet/canned and freeze-dried variants are gaining traction due to improved palatability and premium positioning. North America holds the largest vegan cat food market share, whereas Asia-Pacific is emerging as the fastest-growing region, supported by expanding middle-class pet ownership and rapid e-commerce adoption.
The vegan cat food industry is witnessing diversification as established and niche brands introduce targeted formulations for kittens, adult cats, and senior pets, strengthening lifecycle-based product strategies.
Key Trends Driving Vegan Cat Food Market Growth
Pet Humanization and Sustainability Focus
Rising awareness of environmental sustainability is influencing pet nutrition decisions. Urban consumers in countries such as the United States, Germany, and Japan are increasingly exploring plant-based alternatives for their pets. Social media platforms play a significant role in accelerating consumer education and brand visibility, reinforcing vegan cat food market growth.
Influence of Human Plant-Based Diet Trends
Plant-based lifestyle adoption among consumers is directly impacting pet food purchasing behavior. Brands offering lab-verified nutrient profiles, AAFCO compliance certification, and veterinary endorsements are gaining stronger credibility and consumer trust, supporting long-term vegan cat food market forecast stability.
Zoonotic Disease and Food Safety Awareness
Heightened concerns around bacterial contamination, antibiotic residues, and zoonotic disease risks have increased demand for animal-protein-free pet diets. This trend is particularly evident in the Asia-Pacific, where food safety awareness has intensified in recent years.
Synthetic Taurine and Nutrient Innovation
Technological advancements in fermentation-derived taurine and synthetic amino acids are enabling complete and balanced plant-based feline diets. These innovations ensure nutritional adequacy for obligate carnivores while allowing brands to develop specialized formulas for kittens and senior cats. Such developments are strengthening the overall vegan cat food market size and expanding product feasibility.
Vegan Cat Food Market Segmentation Overview
By Food Type
- Dry Kibble
- Wet / Canned
- Treats and Snacks
By Protein Source
- Soybean
- Pea and Lentil Protein
- Potato, Wheat, and Other Cereals
By Form
- Extruded
- Canned
- Freeze-Dried / Dehydrated
By Life Stage
- Kitten
- Adult
- Senior
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Pet Stores
- Veterinary Clinics
- Online Retail
- Other Channels
By Geography
- North America
- South America
- Europe
- Asia-Pacific
- Middle East
- Africa
Explore the full Animal Nutrition & Wellness research library:https://www.mordorintelligence.com/market-analysis/animal-nutrition?utm_source=abnewswire
Competitive Landscape of the Vegan Cat Food Industry
The vegan cat food market features a mix of specialized plant-based brands and emerging innovators competing on formulation quality, sustainability positioning, and digital-first marketing strategies.
Key Vegan Cat Food Industry Participants Include:
- Amì Planet Srl
- Veggieanimals
- VGRRR Pet Food Inc.
- Nature’s HUG Pet Food Inc.
- Benevo (Vegeco Ltd)
- Compassion Circle, Inc. (VegeCat)
Companies are focusing on ingredient transparency, fermentation-based nutrients, and veterinarian-backed certifications to strengthen the vegan cat food market share and build long-term brand loyalty.
Vegan Cat Food Market Forecast and Strategic Outlook
The vegan cat food market forecast indicates sustained double-digit growth through 2030, driven by evolving consumer lifestyles, sustainability priorities, and technological advancements in plant-based feline nutrition.
With North America leading in revenue and Asia-Pacific showing the fastest growth trajectory, the vegan cat food market is expected to continue diversifying across food types, protein sources, and digital retail channels. Brands that prioritize nutritional adequacy, regulatory compliance, and e-commerce expansion are positioned to capitalize on long-term vegan cat food market growth opportunities.
Industry Related Reports:
Global Cat Food Market - The global cat food market is projected to reach USD 66.48 billion in 2026, up from USD 62.76 billion in 2025, and is expected to grow to USD 88.65 billion by 2031 at a CAGR of 5.93%. The growth is driven by rising pet adoption, increasing awareness of pet nutrition, and the demand for premium and specialized cat food products.
US Cat Food Market - The US cat food market is estimated at USD 23.09 billion in 2026, growing from USD 21.94 billion in 2025, and is forecast to reach USD 29.84 billion by 2031 at a CAGR of 5.26%. Market expansion is fueled by a growing pet population, consumer preference for high-quality and functional foods, and increasing e-commerce sales channels.
https://www.mordorintelligence.com/industry-reports/us-cat-food-market?utm_source=abnewswire
Vegan Dog Food Market - The vegan dog food market reached USD 6.5 billion in 2025 and is expected to grow to USD 9.8 billion by 2030 at an 8.5% CAGR. Rising awareness of animal welfare, health-conscious pet owners, and demand for sustainable and plant-based alternatives are key factors driving market growth.
https://www.mordorintelligence.com/industry-reports/vegan-dog-food-market?utm_source=abnewswire
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