London, UK - When the Pilsner Urquell Experience in Prague was crowned World's Leading Beer Tour Visitor Experience 2025 at the World Travel Awards in December, it wasn't just a win for Czech beer. It was recognition of a complete sensory experience - one where every detail, including the lighting, plays a role in storytelling.
The 3,500 m² immersive exhibition, housed in a beautifully restored Art Nouveau building from 1902 at the lower end of Wenceslas Square, uses BROKIS lighting throughout to create atmosphere without overpowering the narrative. Collections including Puro, Shadows, and Whistle were chosen to bring warmth and character to the space, while letting the story of the world's first golden lager — and the Czech craftsmanship behind it — take centre stage.
Czech craftsmanship meets Czech heritage
The connection between BROKIS and Pilsner Urquell runs deeper than nationality. Both are rooted in Czech tradition and both represent craftsmanship that has been refined and protected over generations. Pilsner Urquell was first brewed in 1842 in Plzeň, pioneering the golden lager that would inspire two-thirds of all beers worldwide. BROKIS lighting is still handblown at the Janštejn Glassworks, in operation since 1809, using traditional Bohemian glass techniques passed down through centuries.
For the Pilsner Urquell Experience, the design team needed lighting that would complement cutting-edge multimedia installations - 3D audio, video mapping, scent, heat, and cold — while maintaining a human, tactile quality. The result is a space that feels both high-tech and rooted, modern and timeless.
"Great lighting doesn't announce itself," says the team at BROKIS at EDC, the brand's UK partner. "In a project like this, it's about creating the right atmosphere so visitors can focus on the experience itself."
Award-winning design on a global stage
The Pilsner Urquell Experience beat established international competitors including the Coors Brewery Tour in the United States, Maui Brewing Company in Hawaii, and the Tiger Brewery Tour in Singapore. The jury highlighted the project's storytelling, respect for brewing tradition, and immersive design as key factors in its win.
Since opening, the venue has welcomed visitors from more than 120 countries, with the largest groups arriving from the United Kingdom (21%), Germany (14%), the United States (10%), and Italy (9%). The combination of location, concept, and execution has made it one of Prague's must-visit cultural attractions.
For BROKIS, the project represents the kind of hospitality and cultural work the brand has become known for — spaces where lighting is not decorative but functional, where it supports the architecture and the experience rather than competing with it.
Available through BROKIS at EDC
The collections featured in the Pilsner Urquell Experience - Puro, Shadows, and Whistle - are available for specification in the UK through BROKIS at EDC. All BROKIS lighting is handblown at the historic Janštejn Glassworks in the Czech Republic and is designed by internationally acclaimed designers.
For projects that require bespoke configurations or lighting consultations, the team at BROKIS at EDC offers full specification support for architects, interior designers, and hospitality professionals.
Further information and project galleries are available at www.brokisedc.com.
About BROKIS
BROKIS is a Czech premium lighting brand founded in 2006 by entrepreneur Jan Rabell. All BROKIS lighting is produced at the historic Janštejn Glassworks in the Czech Republic, where master glassmakers have been working since 1809. The brand combines handblown Bohemian glass with refined materials to create lighting collections designed by internationally acclaimed designers. BROKIS products are available in over 70 countries.
About BROKIS at EDC
BROKIS at EDC is the dedicated UK partner for BROKIS lighting. Based at the European Design Centre in London, EDC specialises in premium, sustainable lighting for residential, commercial, and hospitality interiors.
About Pilsner Urquell: The Original Beer Experience
Pilsner Urquell: The Original Beer Experience is a 3,500 m² immersive exhibition in Prague telling the story of the world's first golden lager. The venue won World's Leading Beer Tour Visitor Experience 2025 at the World Travel Awards. More information: www.pilsnerexperience.com
Media Contact
Company Name: Brokis at EDC
Contact Person: James Apichart Jarvis
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Address:27 Old Gloucester Street
City: London
Country: United Kingdom
Website: https://www.brokisedc.com/
