Sorgho Squad, the revolutionary new series that blends sustainability, entertainment, and technology, is set to make its debut at the Sundance Film Festival 2025, taking place between January 22nd to 26th. The Sorgho Squad comic book characters will be brought to life for the first time through augmented reality (AR) tech and interactive storytelling, guaranteeing a fun, engaging, and educational experience that highlights the importance of nutrition and environmental sustainability through the lens of sorghum—the ancient grain.
Mission & Vision
Led by CEO Nate Blum, the Sorgho Squad team is dedicated to educating the world about the nutritional and environmental benefits of sorghum in a unique and engaging way. As animated characters on a mission to solve food security and climate challenges, the Sorgho Squad exemplifies the values of sustainability, innovation, and fun.
“We are thrilled to showcase Sorgho Squad at Sundance,” said Nate Blum. “Our goal is to merge entertainment with education to highlight the importance of sustainability and nutrition. By leveraging AR technology, we create an immersive experience that is both fun and informative.”
Goals for Sundance Film Festival
Festival-goers will have the unique opportunity to interact with the Sorgho Squad characters in real-time through an advanced AR experience, deepening engagement and making nutrition education more exciting. The Sorgho Squad team will showcase the latest in AR tech, offering a sneak peek into their interactive world, allowing users to experience the characters like never before.
Through the Sorgho Squad comic, video game, and merchandise, they aim to elevate sorghum as a key ingredient in the future of food sustainability. At the festival, they’ll also be educating audiences on the importance of sorghum in both nutrition and environmental sustainability, all while entertaining through powerful storytelling and interactive engagement.
Visitors can enjoy a playable demo of the upcoming Sorgho Squad video game, set to launch in March on Apple and Android platforms. This open-world experience offers a glimpse into the interactive world of the Sorgho Squad.
Furthermore, Sorghum United will introduce Haali, a new app designed to enhance communication and collaboration within the sorghum and millets value chain. The app aims to support global stakeholders, including farmers, businesses, researchers, and consumers worldwide.
Sorghum United’s Global Impact
Sorghum United is a global nonprofit dedicated to empowering the entire sorghum and millets value chain, from farmers to consumers, to drive regional food security, improve nutrition, and promote climate sustainability. With a focus on the climate crisis and food security challenges, Sorgho Squad provides a unique platform to engage audiences, raise awareness, and inspire action.
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