Although we live in an era of social media and messengers widely used to communicate with audiences, email has not lost its relevance as an effective marketing channel to this day. However, to emphasise the gravity of your enterprise and maintain brand integrity, you need an email address containing your domain name.
Today, with competition in most niches reaching unbelievable proportions, potential customers' perception of you is crucial. So, if you have a website but are still not using a branded email address, it's time to bridge the gap.
Why Domain Name Matters
In simple words, a domain name is your face on the internet and the virtual showcase of your business. And if you're just considering launching a website for your company, you should think about a domain first.
The best thing you can do is come up with a short, good-sounding and memorable - yet relevant to your business - domain name that will set you apart from your competitors. You can register a name with a ‘.com’ suffix on the Namecheap .com domain registration platform and check the availability of your variant.
A well-chosen domain name evokes associations with your business, products and services in potential customers. Seeing an email in the inbox with an address containing your domain name makes people trust it more.
Here are a few reasons why you should use a domain in your email address:
· It looks more professional. Such an email address looks much more solid than just a randomly generated version.
· Your customers remember you better because the domain and email address are the same.
· You increase your brand and product recognition this way.
Some small businesses still use free email addresses to send marketing messages. This creates a sense of insecurity among customers, especially if the company operates in the B2B sector.
How to Register a Custom Domain Name for Email
Many companies refuse to have a branded email address simply because they believe that registering such an address is a time-consuming and expensive procedure. However, we are here to debunk this myth - check out our step-by-step registration guide:
· If you don't have a domain yet, start by buying and registering one. Still not sure how to use the global web to monetize traffic? Check out a few non-trivial and promising online business ideas for 2025 and beyond.
· Choose an email provider among the many options available: Google, Microsoft 365, Zoho Mail and others. For instance, while the latter is an affordable option for small startups, Microsoft's solution is great for enterprise users.
· Link your domain to your email provider by configuring MX records in your domain control panel.
· Configure addresses for different departments or employees if required. For example, you can create different addresses for contacting the support team and for partnering with you using your website domain and 'support' and 'partnership' words for clarification.
The last step is to set up redirects so you don't miss anything important. For example, you can integrate your emails with CRM or other online tools to automate various processes.
Why Email Remains an Important Marketing Channel?
Think email has been overshadowed by the popularity of platforms like TikTok, Facebook, Instagram and YouTube? Actually, email remains a key tool for both personal communication and business.
Efficiency for Business
Many businesspeople still see email as the foundation for business communication. Here are a few reasons why email is still important for business:
· It provides versatility in both internal and external communication. Using this channel, you can send business proposals to negotiate contracts, send important files to your colleagues, or correspond with partners.
· It is still perceived as an official channel. For example, you are unlikely to use messenger or social platform to send a contract or invoice.
· A convenient way to store data. You can sort emails and store them in your inbox to easily find what you need.
According to Drag, about 63% of business people prefer to correspond through the email channel.
Email Marketing
As old as the internet itself, email remains the most important channel for connecting with your target audience. Many companies utilize email marketing strategies for the following reasons:
· It provides a direct link to potential and existing customers. Even if your email goes to the Promotions section, there is a good chance that the user will see it.
· High profitability of the email marketing channel. According to Omnisend, the ROI for email marketing is between $36 and $40 for every dollar invested, which is significantly higher compared to other marketing channels.
· Extensive opportunities to send personalized messages. Using modern tools, you will be able to create personalized emails that take into account the preferences, purchase history and other behavioural traits of your users.
Finally, email marketing lends itself well to automation through the use of modern AI-based solutions. Thanks to this, you will be able to improve user experience while saving your money and time in developing email marketing campaigns.
Increased Trust and Security
Although communicating via messengers is a more convenient option, email is traditionally associated with secure communication. Practice shows that customers trust companies that use professional e-mail addresses with a domain name to a greater extent.
Modern email services offer a high degree of protection of the data being compressed due to encryption of information, use of phishing filters and even multi-factor authentication mechanisms. In a business environment where confidentiality is very important, the security of e-mail comes to the forefront.
In addition, modern email services have learned to effectively filter spam emails. So, by properly configuring your email, you will send and receive only important messages, bypassing any threats.
Bottom Line
By using email to send promotional messages, you will save your advertising budget significantly without compromising on effectiveness. However, to inspire trust among your potential customers, you need a professional email address containing the domain name of your website.
Combining important benefits such as versatility, adaptability, reliability and security, email remains relevant, especially for businesses. By spending a relatively small price to create a branded email address, you will strengthen your company's image as well as provide additional benefits to further develop your online brand.
Media Contact
Company Name: Namecheap
Contact Person: David
Email:Send Email
City: New York
Country: United States
Website: https://www.namecheap.com/
