According to Arizton’s latest research report, the Europe e-pharmacy market is growing at a CAGR of 17.85% during 2023-2029.
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Report Scope:
Market Size (2029): $79.43 Billion
Market Size (2023): $29.65 Billion
CAGR (2023-2029): 17.85%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: Medicine Type, Platform, Product Type, Age Group, and Geography
Geographic Analysis: EU-4 & the UK, Central & Eastern Europe, and Nordic Countries
The Europe e-pharmacy market is rapidly expanding, fueled by increasing digitalization in healthcare, rising internet penetration, and growing smartphone usage. This dynamic market features a mix of regional, national, and domestic players, all vying for a stake in the burgeoning online pharmacy sector. The market saw significant growth during and after the COVID-19 pandemic, as consumers increasingly turned to online platforms for their healthcare needs. Technological innovations such as artificial intelligence (AI), machine learning (ML), digital tools, e-prescriptions, wearable devices, and advanced delivery methods are further accelerating this growth, enhancing the convenience and accessibility of e-pharmacies.
In 2023, the OTC segment dominated with a 53.58% market share, driven by the availability of over-the-counter products at lower prices compared to traditional pharmacies. The mobile platform segment also held a significant share, with 58.37% of the market, benefiting from the widespread use of smartphones and tablets. Medications, particularly for chronic diseases, made up 76% of the market share, showcasing the increasing demand for online pharmaceuticals. The under-50 age group accounted for 64% of the market, although the over-50 age group is expected to grow at a higher rate during the forecast period. The EU-4 & UK region holds over 60% of the market share, positioning it as the market leader.
Recent Vendors Activities
- In 2024, DocMorris announced that the online customer of the Zur Rose Pharmacy will be supplied with OTC and Prescription Medicines on request by the DocMorries Pharmacy from its Heerlen-based logistic center. In upcoming years, DocMorris will close its Zur Rose Pharma GmbH service location in December 2024.
- In 2024, DocMorries announced that it increasing investment in new prescription medicine (Rx) customers, as its sales of Rx grew year-on-year in Europe.
- In 2023, leading market players SHOP APOTHEKE EUROPE (Redcare Pharmacy) and Galenica entered a strategic partnership and established MediService Ltd, a leading online pharmacy in Switzerland.
- In 2022, DocMorris (Zur Rose Group) completed the operational integration of Medpex at the Heerlen facility and opened a new distribution center in Milan, Italy.
Revolutionizing E-Pharmacies with Delivery Management Solutions
Integrating e-pharmacies with advanced delivery management solutions is transforming the online pharmacy industry. These integrated platforms provide seamless pharmacy delivery services, enabling efficient data storage, report generation, and e-prescription management. Additionally, they serve as multi-store location and user management systems, allowing providers to manage inventory and share up-to-date medication details. Pharmacy owners can easily update unavailable drugs, ensuring customers can select and purchase the required medicines with convenience.
The incorporation of delivery management software offers several advantages to pharmacy owners and pharmacists. It optimizes delivery functions and routes, resulting in faster deliveries and improved customer experiences. Real-time tracking and swift support responses further boost satisfaction. These solutions also allow customers to browse a wide range of medications, explore generic alternatives, and use multiple payment options, simplifying the purchasing process. Moreover, pharmacy delivery management systems present new revenue streams by facilitating online orders and customer sign-ups through dedicated apps. These systems provide valuable insights and statistical data to enhance sales and support targeted marketing efforts, ultimately helping e-pharmacies increase their customer base and build loyalty.
Digital Transformation Boosts E-Pharmacy Growth in Europe
The European healthcare sector, including pharmacies, has undergone significant advancements through the integration of digital tools and technologies. The increasing use of digital solutions like e-prescriptions, e-health, and telehealth has accelerated the growth of e-pharmacies across the region. Countries such as Germany, France, the UK, Italy, and Spain have long embraced comprehensive digital health processes. Pioneers like Estonia have led the way with digital health services, including e-prescriptions, while the UK and Germany are rapidly expanding their e-prescription systems.
Other countries like Sweden, Finland, and Denmark have also made significant strides in digital healthcare integration. In Finland, individuals can purchase digital prescriptions from Estonia, showcasing the regional cross-border adoption of digital tools. Estonia’s community pharmacies have implemented advanced systems, such as automated dosage dispensers, telehealth prescription reminders, and decision-support services for e-pharmacists.
Germany, with over 500 million e-prescriptions annually, and Italy, replacing 85% of paper prescriptions with digital versions, are at the forefront of this transition. The growing adoption of e-prescriptions is facilitating the efficient scanning and online delivery of medications, further boosting the e-pharmacy market. This digital transformation is driving significant market growth opportunities across Europe.
EU-4 & UK Lead Europe E-Pharmacy Market Growth
In 2023, the EU-4 & UK region dominated the Europe e-pharmacy market with over 60% market share, driven by strong growth in countries like Germany and the UK. The region is expected to grow at a robust CAGR of 18.18% during the forecast period.
Germany and the UK’s adoption of mandatory e-prescriptions has accelerated the e-pharmacy sector, with e-prescriptions becoming a key growth driver. France, despite restrictions on prescription medicine sales, remains a significant market, while Italy and Spain are still developing.
High internet penetration (80% access) and rising e-pharmacy awareness further support market growth. The COVID-19 pandemic also accelerated the adoption of e-pharmacy services, with distance-selling pharmacies experiencing over 40% growth. The EU-4 & UK region benefits from favorable regulations and a digital healthcare transformation, ensuring the continued expansion of e-pharmacies.
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Key Vendors
- DocMorris (Zur Rose Group)
- Redcare Pharmacy (Shop Apotheke)
- Atida Santé Discount
- The Boots Company PLC
- Apotekete AB
- AMX Holdings (MEDIX PHARMACY)
- Apteka.ru
- Chemist Direct
- Lloyds Pharmacy
- MonCoinSanté
- Apotea AB
- Azeta
- BestPharmacy
- Chemist 4 U
- Cococenter
- eApteka
- DeOnlineDrogist
- Farmacia Internacional
- Euro-pharmas
- Express Pharmacy
- EVERER GmbH
- University Pharmacy
- Index Medical (Dr Fox Pharmacy)
- Juvalis
- INHOUSE PHARMACY
- Lyf og heilsa hf.
- lekarnawpk.cz
- MediService AG
- farmae.it
- Lekarnar.com
- MEDS
- Lyfjaver
- myCARE eK
- PromoFarma Ecom, S.L.
- Newpharma
- Mistletoe Pharmacy
- Prvalekarna
- Oxford Online Pharmacy
- parafarmacia-online
- Pharm24
- Pharmacy2U
- Pharmacy4U
- The PROTEK Group
- The Independent Pharmacy
- shopware AG (Sanicare)
- Simple Online Pharmacy
- MedExpress Enterprises Ltd
- The French Pharmacy
- UK Meds Direct Ltd
- WebMed Pharmacy
- Vamida
Segmentation & Forecast
Medicine Type
- Over the Counter (OTC)
- Prescription Medicine
Platform
- Mobile
- Desktop
Product Type
- Medications
- Health & Wellness and Nutrition
- Personal Care & Essentials
- Other Products
Age Group
- Below 50
- Above 50
Geography
EU-4 & the UK
- Germany
- The UK
- France
- Italy
- Spain
Central & Eastern Europe
- Poland
- Netherlands
- Russia
- Switzerland
- Czech Republic
Nordic Countries
- Denmark
- Sweden
- Norway
- Finland
- Iceland
The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the Europe e-pharmacy market. Request for Free Sample to get a glance of the report now: https://www.arizton.com/market-reports/europe-online-pharmacy-market
What Key Findings Our Research Analysis Reveals?
How big is the Europe e-pharmacy market?
What are the factors driving the Europe e-pharmacy market growth?
What is the growth rate of the Europe e-pharmacy market?
Who are the major players in the Europe E-pharmacy market?
Which region dominates the Europe e-pharmacy market?
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