According to Arizton’s latest research report, the US coconut water market will grow at a CAGR of 18.10% during 2023-2029.
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Report Summary
Market Size (2029): $5.12 Billion
Market Size (2023): $1.89 Billion
CAGR (2023-2029): 18.10%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: Product, Variant, Category, Packaging, Distribution Channel
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The US packaged coconut water industry is witnessing substantial growth, driven by multiple key factors. The increasing demand for natural sports drinks, the expanding use of coconut-based products in food and beverage applications, and the retail industry's development are pivotal to this upward trend.
Marketing and branding have emerged as crucial elements in attracting and retaining customers in the packaged coconut water market. Manufacturers are increasingly focusing on robust marketing strategies, leveraging social media platforms, and collaborating with fitness influencers. By doing so, they effectively highlight the health attributes and natural qualities of coconut water products, enhancing their appeal.
Furthermore, creative packaging designs play a significant role in product differentiation and consumer attraction. Emphasizing attributes such as nutritive value, quality, and organic nature, these designs contribute to the product's overall appeal and marketability. Overall, the growth of the US packaged coconut water industry is a testament to the sector's adaptability and innovative approaches to meet evolving consumer demands. As manufacturers continue to refine their marketing and product strategies, the industry is poised for continued expansion and success. Moreover, the rise of vegan and health-conscious consumers is fueling the demand for coconut-based beverages, leading to innovations in taste and flavor. Manufacturers are investing in R&D to enhance the nutritional value and taste of coconut products, attracting new customers and expanding market reach.
Arizton Predicts that Over 1.12 Billion Liters of Non-Sparkling Coconut Water Will be Sold by 2029
Non-sparkling coconut water enjoys widespread availability in retail channels, including grocery stores, convenience stores, and specialty health food stores, ensuring accessibility to a broad consumer base. Vendors such as O.N.E. Coconut Water and Taste Nirvana have secured shelf space in major retailers nationwide, leveraging their strong distribution networks to reach consumers across various demographics and geographic regions.
Brands are offering customization options within the non-sparkling coconut water segment, such as organic, cold-pressed, and sustainably sourced varieties, to meet the evolving preferences of discerning consumers and drive brand loyalty. Companies such as Blue Monkey Coconut Water and Coco Community cater to consumers seeking premium and ethically sourced options by providing customizable products that align with their values and lifestyle choices.
Vendors Scooping Out Innovation in the US Coconut Water Market
- In 2023, Harmless Harvest, one of the key vendors introduced Organic Coconut Water with Aloe Pulp. It offers the benefits of both aloe vera and coconuts. Harmless Harvest’s new offering is an organic, no-sugar-added option in the rapidly expanding market of aloe-based functional beverages that are often laden with added sugars and artificial ingredients.
- In 2023, Vita Coco, a leading brand in the coconut water market, introduced new and innovative flavors such as pineapple, mango, passion fruit, and combinations with other fruits to expand their market reach beyond traditional coconut water.
Key Vendors
- Coca Cola
- C2O
- PepsiCo
- Taste Nirvana
- Vita Coco
- ZICO
- CocoGoodsCo
- Raw C
- C-Coconut Water
- Amy & Brian
- Exotic Superfoods
- Koh Coconut
- Thai coconut
- Real Coco
- Trader Joe’s
- Phildesco
- Zola
- Bai
- Blue Monkey
- Grace
- Universal Food Public Company (UFC)
- Edward & Sons
- Cocos Pure Beverage
- Harmless Harvest
- Coco Libre
- CocoCoast
- National Beverage Corp
- Maui and Sons
- Obrigado
- Coco & Co
Segmentation & Forecast
- Product Type
- Unsweetened
- Sweetened
- Variant
- Flavored
- Plain
- Category
- Non-sparkling
- Sparkling
- Packaging
- Paperboards
- Plastic
- Others
- Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty stores
- Online Channels
- Others
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