The fillings and toppings market size is estimated to be valued at USD 11.9 billion in 2022 and is projected to reach USD 15.9 billion by 2027, recording a CAGR of 6.0% during the forecast period in terms of value. The demand for fillings and toppings is projected to grow during the forecast period owing to the growth of the confectionery and bakery industries, globally. The changing dietary habits have led to a significant rise in the consumption of convenience food worldwide, which in turn is expected to fuel the demand for fillings and toppings.
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Drivers: Rapidly growing confectionery and bakery industries
The global confectionery and bakery industries are expected to grow at high rates in developing nations. Adoption of western dietary habits has changed consumers eating preferences and has played a major role in the growth of fillings and toppings in the Asia Pacific. Confectionery is building on premiumization in a market that is mature but continuing to grow modestly. Despite rising concerns around sugar intake, consumers continue to demand every day and more indulgent treats. Moreover, fillings form an integral part of cakes and pastries. They enhance the sensory characteristics, while also providing a characteristic taste to cakes and pastries. They are also used in viennoiseries such as puff pastries and pieces of bread.
By application, the beverages segment has a progressive growth in the global market over the foreseeable future.
Beverages, soy isolates are used in liquid whipped toppings, pre-whipped toppings, sour cream dressings, and coffee whiteners. Soy concentrates and isolates are also used as a source of protein in instant beverages. It helps in enhancing the texture, taste, and visual characteristics of food products. Hot chocolate, café mocha, and frappes drinks are topped with fat-coated honeycomb, mini mallows, milk chocolate curls (blossoms), and caramel fudge. Toppings add value to both, hot and cold beverages. Cream toppings are gaining popularity for gourmet coffees, milkshakes, specialty cappuccinos, lattes, and teas, hence increasing the demand for fillings and toppings.
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By form, the liquid segment is anticipated to be the fastest growing segment in the fillings and toppings market over the foreseeable future.
The liquid form is used in accordance with the requirement of applications such as ice creams, cakes, yogurt, pastries, chocolates, and beverages. The ingredients used to manufacture fillings and toppings play an important role in the final form. For instance, fruit syrups and chocolate syrups in a specific proportion results in the formation of a solid fillings and toppings form, which is suitable for use in the preparation of bakery and confectionery products. Moreover, with an increasing demand for diversified food with artisanal fillings in the confectionery industry is driving the market for the liquid form segment.
Europe is estimated to be the largest region for the fillings and toppings market in 2022.
The European fillings and toppings market is led by countries such as Germany, the U.K., France, and Italy. Since the bakery and confectionery markets in the European market have saturated, major players in the region are focusing on research and development to introduce new categories of low-fat filling and topping products. Moreover, consumers are looking for indulgent experiences: multi-sensorial and surprising. Whether it is a way of escaping the ordinary or seeking comfort or just fancying a celebration moment, fillings and toppings in bakery products are definitely part of this trend as a food experience. Additionally, 48% of European consumers are interested in trying new sensory experiences (aromas, tastes, textures, colors, and sensations).
Top Companies in the Fillings and Toppings Market
Key players in this market include ADM (US), Barry Callebaut (Switzerland), Tate & Lyle (US), AGRANA Beteiligungs-AG (Austria), Associated British Foods plc (UK), Cargill (US), AAK AB (Sweden), Ashland (US), Highlander Partners (US), and Zentis GmbH & Co. KG (Germany).
Barry Callebaut (Switzerland) is one of the world’s leading manufacturers of high-quality chocolate and cocoa products. It is the global leader in chocolate and cocoa innovations and provides a comprehensive range of services in the fields of product development, processing, training, and marketing. Barry Callebaut is committed to sustainable cocoa production through its “Cocoa Horizons” initiative and to help ensure future supplies of cocoa used as a raw material in fillings and toppings and the company provides end product in the form of magical cocoa powder used as a topping and filling in the bakery and confectionery industries. The company continues to grow through geographic expansions into strategic growth markets, outsourcing contracts, innovations, and acquisitions. The company is currently focused on investments in the fillings and toppings market. For Instance, in April 2022, Barry Callebaut Group expanded its North American presence by building a new specialty chocolate factory in Ontario, Canada, with a production capacity of over 50,000 tons. It will focus on manufacturing compound coatings and fillings for sugar-free chocolate and high protein and other specialty products, reflecting the market trends. The investment in Ontario fits the Groups strategy to continuously nurture its global footprint, locating production close to its customers.
Tate & Lyle PLC (U.K.), is engaged in the manufacture and marketing of food and industrial ingredients. The company operates through two business segments—specialty food ingredients and bulk ingredients. It serves a broad range of applications in food & packages, animal feed, industrials, and pharmaceuticals & personal care. It operates in South America, the Middle East and Africa, Europe, and Asia-Pacific. The company is focused on partnership and expansion of its production facilities across the globe. For instance, in May 2021, Tate & Lyle announced the expansion of PROMITOR Soluble Fiber range. The expansion sees the launch of two new liquid versions of PROMITOR: PROMITOR Soluble Fiber W and PROMITOR Soluble Fiber 90L. These versions have been developed to make adding fiber to applications including confectionery, used as fillings and also in the beverage industry.
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