The global household and air fresheners fragrance market is projected to reach $4.0 billion by 2028, at a CAGR of 4% during 2023-2028. The growth of household and air fresheners fragrance market is driven by increasing concern towards indoor air quality and changing lifestyle and spending habits of the consumer.
Some of the Key Questions answered in this exclusive report are:
Q.1 What are some of the most promising, high-growth opportunities for the household and air fresheners fragrance market by product type (aerosol air fresheners, electric air fresheners, gel air fresheners, candle air fresheners, and others), distribution channel (hypermarkets or supermarkets, retail stores or general stores, pharmacies, online markets, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2 Which segments will grow at a faster pace and why?
Q.3 What are the business risks and threats to the household and air fresheners fragrance market?
Q.4 What are some changing demands of customers in the household and air fresheners fragrance market?
Q.5 What are the new developments in the household and air fresheners fragrance market? Which companies are leading these developments?
Q.6 What strategic initiatives are being implemented by key players for business growth?
Q.7 What are some of the competitive products and processes in this household and air fresheners fragrance area and how big of a threat do they pose for loss of market share via product substitution?
Q.8 What M&A activity has occurred in the last 5 years in this household and air fresheners fragrance market?
Market Segmentation:
Based on product type, the household and air fresheners fragrance market is segmented into aerosol air fresheners, electric air fresheners, gel air fresheners, candle air fresheners, and others. The aerosol sprays segment accounted for the largest share of the market in 2023 and is expected to register the highest CAGR during the forecast period, due to its ease of use, portability, recyclability, safety & strength, and greater aesthetic appeal of the product.
North America is expected to witness the highest growth due to growing disposable income among population and increasing awareness towards sanitation and hygiene in the region.
Key Players in the household and air fresheners fragrance market are Reckitt Benckiser, Johnson & Son, Procter and Gamble, Jarden, and Church and Dwight.
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