The overview report of the Online Classified Market
In addition, the global online classified market is expected to rise at a CAGR of 24.8%, with a value of USD 380.92 billion over the estimated forecasting year of 2020-2030.
Online advertising refers to the kind of marketing and advertising technique that employees the internet to promote services and products. It delivers promotional marketing messages by collecting data and targeting potential customers. Various tools and techniques are used to promote these services, such as e-mail, sales CRM, marketing automation, and web analytics. This mode of advertising is extensively used across different sectors like retail, healthcare, education, automotive, banking, consumer packaged goods, and media and entertainment.
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The increasing technological advancements coupled with increasing digital spending by enterprises are expected to drive the online advertisement market over the forecast period. Over the years, technological developments regarding the internet, combined with its increasing commercial use and the rapidly growing number of internet users worldwide, have not only shaped the evolution of online classified market and produced different forms of digital advertising but have also given rise to new advertising business models and new market levels and players. Additionally, there are different advertisements for mobile devices, including click to download, click to call, image text, and banner ads. Moreover, consumers widely prefer smartphone devices over laptops or desktops, owing to convenience and portability. Similar operations can be performed on the former, owing to which mobile platforms are expected to grow lucratively.
Report of the market segmentation:
According to the market's latest report, the online classified market has been segmented into four types: business model, revenue source, and regional analysis. As per the type, the market has been segmented into three types health classified, service classified and product classified. According to the business model, the market has been segmented into two types: vertical and horizontal. With the revenue source, the online classified market has been segmented into five sections banner classified, search engine marketing, social media classified, mobile classified, and website classified. According to the regional analysis, the market has been classified into five sections Asia-pacific, North America, South America, Europe, and Middle East & Africa.
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Report of the regional analysis:
The online classified market is inexpensive compared to other media like newspapers, magazines, and television. It helps companies promote their products or services to a diverse range of geographical locations and demographics. The availability of big data and online customer analysis has enabled online advertisements to target the desired audience. This, coupled with the internet's ever-increasing penetration across the globe, is providing a thrust to the market. Social media and mobile devices have gained popularity over the past few years. This trend is urging brands to invest in innovative and interactive social media advertisements. Several online start-ups are now shifting from traditional advertising to self-serve platforms that allow small businesses to advertise easily. These online platforms minimize the expenses by allowing these companies to take control of their marketing schemes and sell the products directly to the consumers.
The online classified market is highly competitive, owing to many prominent players operating on a global scale. The market appears to be moderately concentrated, with significant players adopting key strategies like mergers, acquisitions, and service innovation.
Online Classified Market Players:
- Masig (Singapore)
- Singapore Press Holdings Ltd. Co. (Singapore)
- Syoknya (Malaysia)
- Jualo (Malaysia)
- Craigslist (US)
- my (US)
- Mitula Group (Spain)
- Claseek Pte. Ltd. (Singapore)
- Facebook (US) and Microsoft Corporation (US)
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Table Of Content
1 Executive Summary
2 Online Classified Market Introduction
2.1 Definition 16
2.2 Scope Of The Study 16
2.3 List Of Assumptions 17
2.4 Market Structure 17
3 Online Classified Market Insights
4 Research Methodology
4.1 Research Process 22
4.2 Forecast Model 26
5 Market Dynamics
Continued...
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