The global Content Delivery Network (CDN) Market size is projected to grow from USD 12.4 billion in 2019 to USD 22.1 billion by 2024, at a CAGR of 12.3% during the forecast period. Major factors driving the market include an increasing need for optimized live delivery and demand for enhanced QoE and QoS.
Dynamic content segment to hold a larger market sizeduring the forecast period
Dynamic content can also be termed as streaming media. The content changes on a real-time basis. It can be live, such as live sports, news broadcast, and concerts, as well as on-demand in which the encoded data is stored in streaming media server and is made available on request from the client. Increasing video content is expected to be the main reason for the proliferation of the CDN market. High-quality videos need to be delivered to the users, irrespective of their location and the distance between the content creators and users. Here, CDN plays a vital role by using the geographically distributed network of connected servers. These servers deliver on-demand live videos to users’ devices. The videos are of high quality and are accessible on-demand on web-connected devices.
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Traditional CDN vendors segment to lead the market in 2019
Traditional CDN vendors provide various CDN solutions, such as network optimization, content acceleration, and media delivery, for the delivery of static and dynamic content over the internet. The traditional CDN providers involve a large set of servers, which are strategically deployed across the globe and balance the load on the existing networks. The increased data consumption across the globe has been pushed by the technology innovation in the CDN domain and digitization among end users. It is supporting traditional CDN providers to broaden their global customer base.
The vendors covered in the market report include Limelight Networks (US), AWS (US), Akamai Technologies (US), Google (US), Deutsche Telekom (Germany), AT&T (US), Microsoft (US), IBM (US), Quantil (US), StackPath (US), Fastly (US), Cloudflare (US), G-Core Labs (Luxembourg), and Verizon Digital Media Services (US). The key players have adopted various growth strategies, such as partnerships, agreements & collaborations, new product launches & product enhancements, and acquisitions to expand their presence in the global CDN market. Partnerships, agreements & collaborations, and new product launches have been the most adopted strategies by the major players from 2016 to 2019 to innovate their offerings and broaden their customer base.
Akamai is a leading vendor of content delivery solutions. The company offers a diverse set of products and services, including Cloud Security, Web Performance, Media Delivery, and Network Operator. The company focuses on organic growth strategies such as new product launches and product enhancements to strengthen its innovative product portfolio. For instance, in March 2019, Akamai introduced updates to its Edge Platform, to help enterprises accelerate their cloud migration. The update would also make the migration process more secure. The company has also adopted acquisition as a strategy to improve its Edge Platform features. For instance, in January 2019, Akamai acquired Janrain to add Customer Identity Access Management (CIAM) to its Edge Platform. Thus, the company is expected to have a significant opportunity in the content delivery space in the future.
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AWS is another top player in the CDN market. The company offers Amazon Cloud Front in the market. AWS invested heavily in its business expansion. For instance, in 2018, the company opened its first edge locations in Africa and in Norway and Denmark. The company focuses primarily on organic growth through innovations and business expansions in the market. AWS concentrates on providing innovative products in order to enable its end users to spread their business models and revenue streams. In the coming years, the company plans to further accelerate its pace of innovation, increase the value of the network, and deliver right solutions to its customers.
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