According to a report, “Pay TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2020 - 2027”, published by Grand View Research, Inc.,The global pay-TV market size is anticipated to reach USD 260.0 billion by 2027, exhibiting a CAGR of 1.7% over the forecast period, according to a new report by Grand View Research, Inc. Rising competition from OTT media providers is prompting pay TV operators to disrupt existing business models and strategize more efficient profit generation methodologies. Additionally, emerging players, such as MOBITV, offer customized, cost-effective, and flexible options to their customers according to their demand, thus ensure customer satisfaction. This is expected to prompt new and existing players to diversify their existing service offerings and ensure healthy competition in the market for pay TV.
The IPTV segment is expected to witness significant growth over the forecast period due to the advent of 5G technology. Increased bandwidth and enhanced ability to build virtual end-to-end networks for specific applications is a major driving factor for the industry. Additionally, the rapid proliferation of the 5G delivery model in emerging economies is expected to provide consumers with a high-definition 4K viewing experience. Moreover, the adoption of 5G integrated with IPTV services is expected to enable the hospitality industry to improve its service offerings. The technology is expected to facilitate more efficient data collection, analysis, and optimization to offer more personalized television viewing experience to the hospitality industry.
Furthermore, Multi-access Edge Computing (MEC) technology is expected to bring content and applications closer to the network edge, thus reducing latency and enable service optimization. MEC facilitates users to access content with minimum delay and increase IPTV network capacity via Software-Defined Networks (SDN), which improves the user’s quality of experience, thus offering encouraging growth prospects to the market. Additionally, MEC is also expected to offer enhanced security to the network system by safeguarding viewers’ information and television viewing trends, which is expected to drive the market for pay TV over the forecast period.
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Rising demand amongst customers to access television from anywhere in the world on various devices such as mobile phones and tabs is promoting service providers to adopt cloud computing methodologies. Cloud computing offers a flexible and unified platform to holistically manage content monetization and security, thus enabling service providers to simplify business practices. Furthermore, the adoption of cloud technology also enables service providers to leverage the ‘as-a-service’ business model, thereby helping to generate new and sustained revenue streams.
Further key findings from the report suggest:
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The IP segment is expected to witness a CAGR of more than 7.0%, owing to rising adoption of OTT media platforms amongst customers
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The satellite TV segment will continue to witness significant growth over the forecast period. The growth can be associated with the provision of offering customers with low-priced access to live coverage of important events
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Asia Pacific is expected to emerge as the fastest-growing regional market due to comparatively lower internet rates and daily content upgrades, thus ensuring easier access to consumers
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Some of the key players in the pay TV market are DIRECTV, DISH Network Corporation, Carter Communications, Foxtel, and Comcast Corporation.
Technology Insights
The satellite TV segment captured the highest revenue share in the pay TV market in 2019. The increasing demand from users to access newer networks, bonus features, and more modern channels is prompting service providers to diversify their service offerings. The current trend of experiencing live broadcasts of programs such as news and sporting events, continues to offer a strong backbone to satellite television adoption. Furthermore, increasing demand amongst users to experience high-quality viewing experiences such as 4K and Ultra HD (UHD) picture quality and ability of satellite TV service providers to offer these services without bandwidth limitations is further encouraging the segmental growth.
The cable TV segment also captured significant revenue share in the market for pay TV in 2019, owing to rising demand amongst customers to access and experience unbundled packages. Despite capturing a significant market share, the future doesn’t seem to be promising for the cable television providers. There is a growing number of cord-nevers, who have decided to skip pay TV altogether. The problem being, an increased number of households have started getting access to videos through other platforms instead of traditional cable television subscriptions. Moreover, prominent cable TV operators such as AT&T, Inc., Comcast Corporation, and DirecTV have witnessed a huge decline in the number of subscribers as consumers are switching to other media streaming platforms.
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Grand View Research has segmented the global pay TV market on the basis of technology, and region:
Pay TV Technology Outlook (Subscribers, Million; Revenue, USD Billion, 2016 - 2027)
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Cable TV
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Satellite TV
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Internet Protocol Television (IPTV)
Pay TV Regional Outlook (Subscribers, Million; Revenue, USD Billion, 2016 - 2027)
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North America
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U.S.
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Canada
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Europe
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Germany
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U.K.
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Asia Pacific
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China
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India
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Japan
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Latin America
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Brazil
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Mexico
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MEA
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Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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