The MICE industry consists of organizers and suppliers that manage and deliver meetings, conferences, exhibitions, and other related events held to achieve a range of professional, business, cultural, or academic objectives. The activities of the MICE industry play a key role in the future growth for businesses, cities, destinations, and other covered spectrums. Organizers of MICE events also provide other creative services that include show displays, directional signage, banners, kiosks/exhibit space, event photography, and AV/technical production; and event marketing and sponsorship management, group air fulfillment, on-site event logistics and staffing, supplier management, virtual meetings, and risk management services.
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The major players profiled in the report are as follows:
- Maritz
- BI Worldwide
- ITA Group, Inc.
- One10 LLC
- Meetings and Incentives Worldwide (M&IW)
- Creative Group, Inc.
- ACCESS Destination Service
- 360 Destination Group
- CSI DMC
- Carlson Wagonlit Travel
- IBTM
- BCD Group
- Cievents
- ATPI Ltd
- Conference Care Ltd
- The Freeman Company
- The Interpublic Group of Companies, Inc.
KEY MARKET SEGMENTS
BY EVENT TYPE
- MEETINGS
- INCENTIVES
- CONVENTIONS
- EXHIBITIONS
A surge in presence of corporate industries, due to the massive increase in business activities such as client meetings, brand promotions, employee training activities, and others drives the growth of the global MICE industry. Moreover, the rise in government initiatives to promote SMEs and liberalization of market entry to increase FDIs are anticipated to boost the growth further. Other significant factors that promote the growth of the market are a change in the lifestyle of business travelers to seek leisure trips, rapid urbanization, and industrial growth. Moreover, infrastructural development and continuous technological advancements fuel market growth. However, the high cost associated with MICE events and uncertain global geopolitical conditions hampers the growth of the market. Factors such as investments in infrastructural development and technological advancements are expected to provide lucrative opportunities for market growth.
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KEY BENEFITS FOR STAKEHOLDERS
• The study provides an in-depth analysis of the MICE Industry with current and future trends to elucidate the imminent investment pockets in the market.
• It presents information regarding key drivers, restraints, and opportunities with detailed impact analysis.
• Porter’s Five Forces model analysis of the industry illustrates the potency of the buyers and suppliers.
• Market player positioning in the report provides a clear understanding of the position of leading companies.
The report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, Asia-Pacific, South America, Middle East, and Africa after evaluating political, economic, social and technological factors affecting the market in these regions.
Global MICE Market study covers market space, opportunities and risks faced by most vendors from the MICE Market, chances, and promote risk and market review of this Market.
Reason to Buy
To describe define and analyses the MICE Industry centered on product type, application, and region.
To forecast and analyses the Global MICE market at country-level in each region.
To analyze each Sub-market with respect to individual growth trends and its particular participation to the MICE Market.
To strategically profile key players in the MICE Industry and comprehensively analyze their growth strategies
To identify important MICE market Trends and factors driving or preventing the growth of the market.
To examine changes in the MICE Industry for investors by identifying high-growth segments of the market.
To assess competitive progress for example Expansions, risks, brand new services/products launches, and acquisitions in the MICE Industry.
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