Innovation is the Key Communication Channel for Blockchain & Tech
Advertising is obscure. A recent study into the state of programmatic advertising revealed that 79% of advertisers surveyed expressed worries about transparency, with over a third regarding the lack of visibility on third parties as one of their key concerns.
Mistrust is further reflected in cut downs on ad budgets from big companies and that really doesn’t do anybody any favours.
Luckily, we are living in times of great change. Blockchain technology is slowly cleaning up processes and dynamics in different fields, it’s about time it starts picking up in marketing.
Data-driven marketing is the secret lab where all the magic of branding and storytelling is carefully mended. With blockchain technology entering this field, there is a number of troubled dead-ends it could help solving.
(L)earning the Trust by Good Communication Deeds
There’s always a very thin line between convincing and pushing people into believing something that you emphasize on your brand or business – even more so if you’re talking tech. As Jure Pozun, HashMark’s Co-founder and Creative Director, explains:
Advertising does not always have the best reputation, but it sure works the figures. It’s often that adaptation to new times make it so powerful and resilient – innovating through content and channels to optimize client’s budget is key to driving results.
The need to express trust is essential to companies that want to survive the consumer’s filtering in nowadays life. People want a trustworthy relationship with the company they buy from, not a complicated one like the Facebook status. The other important thing is to understand who you’re talking to. Some call it the target group, we call it community.
How Developers Do It
The new VIPs of technology and innovation are no longer the big abstract giant companies, but the people behind it. The ones that stay up late in the darkness to make sure progress is met with a high quality push forward. The developers.
Introducing the Marketing Monthly Sprint
Clean cuts to the subject: Facts that backup proposed solutions are always heavier in argumenting and convincing than the average CTA. Community altruism as seen through sharing creative solutions to the ever more complicated problems of nowadays has been very rewarding towards mapping out the right answers. Developers have the best use case for that, so we followed in their steps and figured out a simple, repetitive, yet self-adjusting formula to help solve marketing problems and situations for our clients. We call it the Marketing Monthly Sprint and it makes any marketers work more effective and efficient.
In its core, a Marketing Monthly Sprint is a well oiled system for developing customized solutions to your business’s needs and interests. It has 3 main steps and we add a little extra something on the repeat part. Here is how it goes: we create, we grow, we analyze and then we improve on repeat.
Do Your Research
With quality data to provide quality insights, more blockchain & tech businesses can gain the advantages they need to innovate, grow and compete. With communities and experts within reach, we can tap on real data to provide you with customised solutions.
At HashMark Research we do your fieldwork for you so that you stay in touch with reality and get customized insights for your business to grow in a healthy manner. Whether it’s a niche target group or an undocumented new branch of industry, we are here to get the job done before you can set your KPIs straight. So, do your research with us: https://research.hashmark.io
Testing, Testing, 3, 2, 1...
We’ve initiated a procedure employed to reveal the presence of genius constituents within the blockchain & tech substance. Labs are creative technologists, devs, designers, business leaders, investors and everyone else bound to making things happen - everything yet unseen or everything so obvious that it has remained hidden.
Niko Klansek, Co-founder in charge of Business Strategy: At HashMark Lab we plan to experiment, trial and test on tech based solutions powered by blockchain so that a better tomorrow has the alfa version to grow on. We have all the elements to build, implement, launch and grow - got an idea? Let’s put it to the test: https://lab.hashmark.io
HashMarking the New Marketing Paradigm
Grounded is forward with a reality-check. We rely on our creative strengths and experience by innovating through content and channels to optimize client’s budget and driving results. We put all our efforts into place so that your business grows organically on the specific needs of an altered tomorrow: HashMark Research, HashMark Lab and HashMark Communication Services organize the solutions into a plan: https://hashmark.io/
About HashMark
HashMark is a decentralized creative communications company focusing on blockchain and tech businesses. Our clients include 0xcert, BitbondSTO, Bitstamp, and Verity to name a few. With presence in USA, EU and Asia, 25+ team members and a global partner network, we’re ready to cater your marketing & communication, crowdfunding or tech needs worldwide. We know that’s what they all say, but we do it differently through our signature Marketing Monthly Sprints.
Media Contact
Company Name: HashMark Ltd.
Contact Person: Niko Klansek
Email:Send Email
Phone: +1 (347) 352-0126
Address:Blackburne Highway, (P.O. Box 116)
City: Road Town
State: Tortola, VG1110
Country: Virgin Islands (British)
Website: https://hashmark.io
