Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.
Publisher's analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.
Complete Report Available at http://www.reportsweb.com/global-marketing-automation-software-market-2017-2021 .
Covered in this report
The report covers the present scenario and the growth prospects of the global marketing automation software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing automation software.
The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA
Publisher's report, Global Marketing Automation Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
- HubSpot
- Marketo
- Act-On Software
- Salesforce.com
- Adobe Systems
- Oracle
- Infusionsoft
- IBM
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Other prominent vendors
- Cognizant Technology Solutions (CTS)
- eTrigue
- GreenRope
- Hatchbuck
- iContact
- Inboundio
- LeadSquared
- MarcomCentral
- Salesfusion
- SALESmanago
- SAP
- SAS Institute
- SharpSpring
- Teradata
Market driver
- Increased need for improved customer digital experience
- For a full, detailed list, view our report
Market challenge
- Interoperability issues and lack of comprehensive integration strategy
- For a full, detailed list, view our report
Market trend
- Increasing adoption of omnichannel marketing model
- For a full, detailed list, view our report
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Table of Contents:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by deployment models
PART 07: Geographical segmentation
PART 08: Buying criteria
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Five forces analysis
PART 15: Vendor landscape
PART 16: Key vendor analysis
PART 17: Appendix
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