Founded in 2010, Xiaomi unveiled its first smartphone a year later and quickly made its name among Chinese netizens. With a rapid growth in sales and popularity, Xiaomi has jumped to China's top three smartphone vendors in less than five years. This report profiles Xiaomi's history and analyzes in depth its product deployment, operational performance, key success factors, and future development strategies.
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List of Topics
- Xiaomi's development highlights and product deployment in the fields of smartphone, connected TV, and smart home
- Operational performance of Xiaomi's smartphone business in China, touching on its shipment volume and ranking (by market share) in recent years
- Analysis of Xiaomi's key success factors and its future development strategies, including expansion in sales channels and overseas markets as well as diversification into 3C products, IoT, and cloud services
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