Intuitive Surgical owns the market as the sole participant with measurable market share in abdominal surgical robots. This leadership position will need to be defended as other products, now in clinical trials come to market. Advanced technology, an impressive installed base and a well trained group of surgeons able to manage the robots give Intuitive Surgical market advantage. Patients fare better when the surgery is done by surgical robots. The documentation of improvements in care delivery, the ability to ensure better outcomes from surgery promise that abdominal surgical robotics is a strong growth market.
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Abdominal robotic surgery is poised to eclipse open surgery. It is used in the categories of general surgery, urologic surgery, head and neck surgery, and gynecological surgery. Surgical robots are positioned to become the standard of care for hospitals in the delivery of abdominal surgery. The emerging group of several abdominal surgical robotic companies will collectively have enough marketing dollars and enough marketing clout to drive replacement of all open surgery.
Intuitive Surgical now dominates, is alone in the market, but several vendors with specialized products are targeting the large and rapidly growing abdominal robotic surgery market. The vendors expertise in a specialty gives them strategic advantage to address a large and growing market.
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An analysis of abdominal robotic procedure volumes and variety procedures leads to the conclusion that Intuitive Surgical market position will be difficult to dislodge. Intuitive Surgical dominant position is based on technological excellence that keeps being improved. Competitors will have a difficult time catching up, much less improving on the Intuitive Surgical technology. True bedside units and lower cost will help other competitors emerge
Intuitive Surgical has achieved close to market saturation in colorectal surgery in the US, it will work on increasing its presence in other surgical market sectors. The leading robotic surgical companies are poised to grow through acquisition, purchasing smaller companies that have developed as specialized product and gained FDA approval. As detailed in the market research study there are a lot of those in every medical specialty and more to come.
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Abdominal surgical robot device markets at $2.2 billion in 2014 are anticipated to reach $10.5 billion by 2021 as next generation devices, systems, and instruments are introduced to manage surgery through small ports in the body instead of large open wounds.
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