The beauty industry around the world has conditioned our brains in a way that we expect instant gratification. But according to the research report by Mintel “Global beauty and personal care trends 2030”, consumers will explore the push-pull between nature and science; each must support the other to expand beauty consumption.
In the past few years, we have seen a slow shift in what the consumers demand off a beauty brand. The desire of having beauty products along with health and wellness has increased. People are more aware of their overall well-being and that is giving space to a more “natural” course of action in every aspect of their lives.
Keeping up with the industry and taking a comprehensive approach to beauty, Nourish Mantra is pioneering the concept of “slow-beauty”. A brand with a belief that not everything that is quick is always good for you, is stirring a conversation parallel to the existing notions of quick-results.
“We say how you feel, shows on your face. When you’re happy, you glow, and when you are not, it shows. So we created a brand that not only nourishes your skin from the outside, but has a holistic approach and talks about taking care of yourself from within,” says Ritika Jayaswal, Founder & CEO of Nourish Mantra.
Nourish Mantra is an Ayurveda-inspired natural skincare brand from India - the land of Ayurveda. The brand focuses on recreating ancient skincare formulations for modern living. Their products range from traditional Mud Masks to potent treatments like Rejuvenating Facial Oil. Their mantra is conscious living, with a connection of the body, mind and soul. Hence, in addition to taking a traditional approach and backing it up with modern science, their products are made from effective, safe, ethically sourced ingredients and are a 100% vegan.
They can be found online at nourishmantra.com, on Instagram @nourishmantra and will be available in stores in the Spring of 2020.
Nourish Mantra, with their integrated approach to advocate skincare as an experience rather than a regime, will soon compel brands that place themselves in the same space, to re-think their whole approach.