The emollients market is expected to reach USD 4.08 billion by 2030, up from USD 3.17 billion in 2025, at a CAGR of 5.15% from 2025 to 2030. The research report are derived from the current performance of the market, considering key factors such as drivers, emollients market trends, and challenges, as well as global market share, size, and revenue forecasts for comprehensive insights.
The growing shift toward organic and sustainable personal care products is significantly driving the demand for natural emollients like shea butter, jojoba oil, and squalane. Consumers are increasingly focused on clean-label formulations that emphasize safety, transparency, and environmental responsibility. This trend urges brands and formulators to seek replacements for synthetic and petroleum-based emollients with plant-derived, biodegradable alternatives. In addition to their unique moisturizing and skin-conditioning properties, these natural emollients align with consumers’ expectations as they increasingly demand ethically sourced, eco-friendly beauty. With sustainability rapidly becoming a core value in product development, the need for natural emollients is steadily rising in the skincare and hair care product sectors.
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Silicones is projected to be the fastest-growing segment in terms of value in the global emollient market during the forecast period.
The silicones segment is projected to be the fastest-growing segment of the global emollient market, in terms of value, during the forecast period. Silicones play a major role in enhancing the durability and wearability of color cosmetics. Their film-forming and water-resistant properties help extend product wear, making them essential ingredients in formulations such as primers, foundations, eyeliners, and lipsticks. They provide all-day waterproof wear, preventing pigment migration and smudging while allowing the skin to breathe. To meet consumer demand for long-lasting makeup that endures humidity and sweat, formulators rely on silicone-based emollients. This trend is particularly strong in hot and tropical markets, where performance in extreme conditions is crucial. The ability of silicones to combine functionality with aesthetics is driving their growing use in the emollients market.
Solid form accounted for the second-largest share of the emollient market, in terms of value, in 2024.
Solid form accounted for the second-largest share of the global emollient market, in terms of value, in 2024. Solid emollients provide much better chemical and physical stability than their liquid emollient versions. Natural oils are most suitable for long-lasting formulations in skincare and pharmaceutical applications due to their lower susceptibility to oxidation and microbial contamination. These properties enable brands to reduce or completely replace the need for syntactic stabilizers or preservatives, a rapidly increasing consumer desire. Consequently, manufacturers are starting to use more types of solid emollients in formulations where long shelf life and clean-label claims are primary selling factors.
Hair care segment accounted for the second-largest share of the emollient market, in terms of value, in 2024.
The hair care segment accounted for the second-largest share of the global emollient market, in terms of value, in 2024. With the rising application of heat styling, hair coloring, and chemical treatments, people are at risk of significant damage to their hair, including dryness, split ends, and breakage. Emollients offer restorative benefits by creating a protective barrier that seals in moisture and helps reduce roughness. When included in conditioners, serums, and hair masks, they help create noticeably healthier-looking hair that is more manageable and shinier. This has opened up broad avenues for emollients such as coconut oil, argan oil, and silicone-based esters within the hair care category, and the increasing popularity of deep-conditioning and damage-repair formulations has accelerated that trend.
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North America was the third-largest region in the global emollient market, in terms of value, in 2024.
North America was the third-largest region of the global emollient market, in terms of value, in 2024. North America is a hub for leading global personal care and cosmetic brands, including P&G, Estée Lauder, and Johnson & Johnson. These companies are continually creating new skincare and hair care lines with highly functional emollients to accommodate changes in consumer demand. With strong R&D capabilities and widespread distribution across retail and e-commerce, these brands influence emollient demand by setting product trends. Additionally, initiatives with medical dermatologists and dermatology experts to raise awareness about clinically proven emollient-based formulations, especially within moisturizers, sunscreens, and baby care offerings, build trust and credibility among consumers, further accelerating regional consumption.
The key players profiled in the report include BASF SE (Germany), Croda International plc (UK), Evonik Industries AG (Germany), Lubrizol Corporation (US), Clariant AG (Switzerland), Eastman Chemical Company (US), Ashland Inc. (US), Innospec Inc. (US), Lonza Group (Switzerland), and Stepan Company (US).
BASF SE, the world’s largest chemical company, ranks as one of the leading emollient manufacturers. The company operates through six integrated segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care, and Agricultural Solutions. BASF’s emollient products primarily fall under the Nutrition & Care segment, specifically within their Care Chemicals division. As the world’s largest chemical producer, BASF provides high-performance, multifunctional emollients for personal care and cosmetic applications.
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Croda International plc, a publicly held, global specialty chemical company with headquarters in Snaith, UK, has long been known as a leader in sustainable, bio-based ingredients. Founded in 1925, Croda has undeniably established itself as a leader in the premium emollient category, providing high-performance ingredients derived from renewable raw materials and a deep commitment to sustainability. The company operates its business through four primary business segments: Consumer Care, Life Sciences, Performance Technologies, and Industrial Chemicals, with emollients found principally in the Consumer Care segment. Croda’s expertise in natural oils and fatty acid derivatives is a foundation of Croda’s emollient business, enabling innovative and sustainable emollient solutions to meet growing market demand for natural and environmentally friendly cosmetic ingredients.
The market for emollients is competitive, with five major players accounting for about 35–40% of the market share at the global level. BASF SE is the leading player in the segment with its extensive emollient portfolio and strong presence across applications such as skin care, hair care, deodorants, oral care, and other personal care products. Croda International plc holds a prominent market position with its focus on sustainable, high-performance emollients and an expansive supply chain, especially in Europe and North America. Evonik Industries AG continues a growth trajectory through innovation, collaboration, and investments in sensory-optimized ingredients. Lubrizol Corporation and Clariant AG also have significant market footprints through advanced solutions in bio-based and multifunctional emollients for a wide range of cosmetic uses. The remaining 60–65% of the market is comprised of regional small and mid-sized manufacturers and specialty chemical companies. Market competition is driven by clean beauty trends, technological progress in formulation science, and the growing use of emollients in personal care routines across emerging economies.
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