On February 8 (U.S. time), during NBC’s Super Bowl broadcast, the Nebula NEXT 01 concept car appeared in households across North America. This marked Dreame’s third major exposure after its CES 2026 debut, which earned an official CES recommendation, and its recognition as a Strategic Partner in China’s 2026 Spring Festival Gala Smart Tech Ecosystem. Within a month, the brand has appeared on multiple global stages, reflecting Dreame’s confident push into international markets.
At CES in January, Nebula NEXT 01 debuted globally to strong acclaim. Its striking design immediately drew attention, becoming a focal point for top tech and automotive media. International journalists called it a “stunning debut” and a “new challenger.” On day one, NBA legend Derrick Rose signed the car, attracting cross-industry attention and positioning Dreame’s Nebula NEXT as one of CES’s most talked-about brands, rapidly raising its global recognition.
After CES, Dreame’s Nebula NEXT captured attention in North America once more. The Super Bowl, one of the world’s most commercially valuable events, is a cultural icon of mainstream American life. Appearing on NBC’s live broadcast marked Dreame’s entry into North America’s core commercial landscape.
Through dynamic visuals, Dreame’s Nebula NEXT revealed Nebula NEXT 01’s design inspiration — drawing from hurricanes and lightning. Its sweeping waistline mirrors lightning streaking across the sky, while wide, sculpted surfaces convey a hurricane’s motion, embodying the design philosophy of “Speed commands the air.” A sharp front fascia and forward-leaning stance project strong performance presence.
The thoughtful details at the design level further highlight the forward-looking vision of Dreame’s Nebula NEXT. The cockpit’s enveloping form, the folding angle of the rear wing, and the faceted air intakes all draw inspiration from the aerodynamic logic of supersonic fighter jets, aiming to create a “ground-hugging flight” driving sensation. The forward-leaning windshield and the compact layout around the steering area enhance the driver’s sense of immersion and control.
The Super Bowl is more than a sporting event — it symbolizes the pursuit of limits, the belief in teamwork, and an unwavering drive for victory. These values closely align with the spirit of Dreame’s Nebula NEXT. Just as elite athletes strive for breakthroughs within milliseconds, the company refines every aerodynamic detail with engineering precision, seeking the ultimate balance between speed and efficiency, performance and safety. By appearing during the Super Bowl broadcast, Dreame’s Nebula NEXT conveys a clear message to the world: an unrelenting pursuit of excellence, pushing cutting-edge products and performance experiences to their limits.
From its CES technology debut to Super Bowl-wide exposure, Dreame’s Nebula NEXT is transitioning from industry recognition to mainstream awareness.
Since its 2021 founding, Dreame’s Nebula NEXT has focused on premium new-energy vehicles, avoiding price-driven competition and building a high-end brand through technological value. Committed to in-house core technology, its philosophy prioritizes aerodynamic efficiency, energy optimization, safety redundancy, and refined luxury — balancing performance, aesthetics, and practicality. Through solid engineering and a technology-driven narrative, the company steadily earns market trust.
With 'Born Global' at its core, Nebula NEXT is charting a clear international path while avoiding red-ocean competition. From the earliest planning stages, global user needs and regulations are integrated, addressing compliance and adaptation. Products are tailored to resonate with local cultures. By leveraging the Super Bowl — a culturally rich, emotionally resonant North American platform — Nebula NEXT forges a strong connection with the local market.
Analysts note that while traditional brands still dominate the global premium new-energy market, innovators in intelligent tech and design are reshaping competition. Nebula NEXT will continue advancing core R&D and preparing for mass production, while deepening localized strategies and brand building to expand globally. With strong technology, forward-thinking design, and a “global by design” DNA, the company is positioned for continued breakthroughs in key markets.
About Dreame Nebula NEXT
Dreame Nebula Next is a forward-looking technology company centered on technology research and product exploration. Its current work focuses on intelligent mobility, including future product concepts, technology road map, and ecosystem collaboration, with an emphasis on early-stage research and concept proofing. The company established its core team in 2021 and has since continued to advance technical exploration and product development in the intelligent mobility sector.
For more information, please follow the official WeChat account: “Nebula Next Auto”
Dreame has entered into a media services cooperation agreement with the National Broadcasting Company (NBC). NBC is one of the three major U.S. television networks and the exclusive broadcaster of the 2026 Super Bowl. Its network includes 13 owned-and-operated stations and nearly 200 affiliated stations across the United States, reaching more than 100 million core U.S. households.
Media Contact
Company Name: Dreame Technology
Contact Person: Clara Lee
Email:Send Email
City: SU ZHOU
Country: China
Website: https://www.dreame.tech
