Digital Marketing Expert Tony Hayes Reveals How "Vibe Working" Is Replacing Traditional AI Prompting in New Newsletter Edition
Entrepreneur and marketing strategist Tony Hayes has released a new edition of his Daily Growth Signals newsletter, identifying a major shift in how marketers and business owners are using artificial intelligence — and what it means for anyone running an online business in 2025.
The edition, titled "Prompting is Dead. Here's What Replaced It," highlights fifteen curated resources that together paint a clear picture: the era of typing prompts into a chatbot is giving way to a new model where business owners orchestrate teams of autonomous AI agents to handle research, strategy, content, and execution simultaneously.
WHAT THE SHIFT MEANS FOR MARKETERS AND ENTREPRENEURS
According to Hayes, the most significant development covered in this edition is the concept of "Vibe Working" — a term gaining traction after the Head of Product at Anthropic described AI less as a tool and more as a managed team. Rather than asking AI a question and waiting for an answer, forward-thinking marketers are now assigning specialised agents to run tasks in parallel, with outputs flowing into each other without manual intervention.
"The people winning right now aren't chatting with AI — they're managing it," Hayes writes in the newsletter. "This shift from prompting to orchestration is the most critical pivot you'll make this year."
The edition also covers the rise of what is being called "Vibe Marketing" — the ability to build a complete marketing system including competitor research, landing pages, and ad creatives in a single 60-minute session using Claude Code and Model Context Protocols (MCPs).
FROM SEO TO AI REPUTATION MANAGEMENT
One of the more surprising findings highlighted in the newsletter involves AI training data vulnerability. A newly published study demonstrates that approximately 250 documents is enough to meaningfully influence a large language model's perception of a brand or topic. Hayes presents this not as a threat but as an opportunity, describing an "Authority Content Protocol" — an ethical strategy to flood the internet with high-quality branded assets so that AI systems consistently reference the brand as an authority.
Combined with coverage of automated news blogs driving 20,000 monthly visitors, the "Doorstep Method" for rescuing page-two SEO rankings, and strategies for influencing what AI platforms say about a business, the edition provides a comprehensive roadmap for maintaining visibility as search behaviour continues to shift away from traditional Google results.
NO-CODE TOOLS AND NEW INCOME MODELS
The newsletter also covers practical income opportunities for non-technical marketers, including building custom $10,000 sales funnels without writing code, creating local business websites with WhatsApp integration for $500–$2,000 per client, and generating non-fiction eBooks for Amazon KDP using AI — a model that has reportedly produced $2.2 million for one operator.
A Pay-Per-Lead agency model is also featured, with one practitioner reported to have scaled from zero to $100,000 per month within 30 days by switching from retainer-based pricing to selling leads as inventory.
IMPLEMENTATION SUPPORT INCLUDED
Every resource in the newsletter edition is supported by a dedicated Google Doc containing a four-paragraph summary, 25 key takeaways, and a step-by-step implementation checklist — addressing what Hayes identifies as the core problem with most marketing content: consumption without action.
"Information without action is just entertainment," Hayes states in the newsletter. "That's why every edition comes with a complete implementation package."
The full edition of Daily Growth Signals is available now. Readers can subscribe and access the newsletter landing page at https://tonyhayes.kit.com/f13a96ffc9
https://anthonyhayes.online/go/prompting-is-dead-heres-what-replaced-it
To learn more about Tony Hayes and his work, visit https://linktr.ee/TonyHayes
YouTube: https://youtube.com/@tonyhayes X (Twitter): https://x.com/TonyH_Marketing
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