BRISBANE, AUSTRALIA - August 15, 2025 - What can a newspaper teach us about website performance? Quite a lot, according to Donohue Consultancy. The firm is reminding business owners that “above the fold” – the portion of a website visible without scrolling – is prime real estate for grabbing user attention.
“Just like the top half of a newspaper sells the story, the first screen of your website needs to sell your business — fast,” says David Donohue, Director of Donohue Consultancy. “If a user can’t understand what you sell and why it matters within 7 seconds, they’ll bounce.”
To combat short attention spans and boost conversions, Donohue Consultancy recommends placing these key elements above the fold:
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Clear CTAs: “Shop Now”, “Learn More”, or “Sign Up” prompts to guide immediate action.
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Hero Images: Visually compelling banners that showcase the offer.
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Key Messaging: A clear value proposition that answers “why you?”
This strategic layout not only improves engagement but also supports SEO performance. Google considers the above-the-fold content as a factor in user experience and can reward well-structured sites with better rankings.
“At the scroll line, you should leave just enough curiosity for users to want to explore further,” Donohue adds. “It’s not just about looking pretty — it’s about leading the user journey with intention.”
Donohue Consultancy offers homepage audits to help brands reconfigure their layouts for maximum impact.
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About Donohue Consultancy
Based in Brisbane, Donohue Consultancy is a results-first digital agency focused on web performance, SEO, and CRO. Their tailored approach to digital strategy empowers businesses to increase traffic, boost sales, and build smarter websites.
Media Contact
Company Name: Donohue Consultancy
Contact Person: David Smith
Email:Send Email
Address:52 Prospect Street
City: Fortitude Valley
State: QLD 4006
Country: Australia
Website: https://donohueconsultancy.com.au/
