Introduction
According to a 2025 report on Vehicle Roadside Assistance Market by Mordor Intelligence, the market is valued at USD 31.32 billion in 2025 and is projected to reach USD 39.55 billion by 2030, growing at a CAGR of 4.78% during the forecast period. The growth is attributed to the increasing global vehicle fleet, rising consumer awareness about vehicle safety, and expanding coverage offered by automakers and insurance companies under service plans.
The vehicle roadside assistance market serves as a critical support system for drivers facing unexpected vehicle issues such as flat tires, battery failures, engine malfunctions, or fuel shortages. Designed to offer immediate help on the road, these services are increasingly bundled with auto insurance policies, vehicle warranties, and third-party memberships.
Key Market Trends
Technology Integration & Telematics-Enabled Services
Providers are leveraging telematics data and connected-car platforms to detect vehicle issues proactively and dispatch help faster. This integration significantly boosts response times and service efficiency.
Surge in EV-Related Support & Specialized Services
With EV adoption on the rise, roadside operators are adding EV-specific services battery jump-starts, tow trucks capable of handling EVs, and mobile charging units in high-demand zones
Rise of App-Based & Subscription Models
Disruptive companies are offering pay-as-you-go or subscription-based roadside services via smartphone apps with live tracking and transparent pricing attracting younger drivers and pressuring incumbents to upgrade digitally
Consolidation & Strategic Partnerships
Major players including AAA, Agero, Allianz Partners, RAC, and AA plc are enhancing their reach through mergers, insurer tie-ups, and partnerships, enabling larger service networks and economies of scale
Operational & Cost Challenges
Providers face rising operating costs and technician shortages. However, consolidation and digital optimization help offset these pressures while improving service delivery.
Market Segmentation
By Service Type
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Towing Services :Towing dominated roughly XX% of the market in 2024, as most breakdowns especially those involving advanced vehicle systems require safe transport to repair centers
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Tire Replacement : Flat tire assistance is gaining prominence, with tire replacement services projected to grow at a XX% CAGR through 2030
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Battery Jump/Replacement : This remains a routine service, especially in regions with colder climates where battery failures are frequent.
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Winch/Extrication : Useful in off-road and difficult-park situations, especially prevalent in regions with heavier off-road or rural driving.
By Provider Type
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Motor Insurance Companies : Represented XX% of the market in 2024, thanks to bundling with insurance offerings
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Automotive OEMs : Vehicle makers often include assistance coverage as part of warranties or loyalty packages. OEMs lead to service integration.
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Automotive Clubs : Clubs like AAA (U.S.), RAC (UK), and ADAC (Germany) hold a steady share and are growing at around XX% CAGR, bolstered by mobile apps and reward programs
By Vehicle Type
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Passenger Cars : Accounted for XX% of service incidents in 2024 driven by sheer volume and private ownership
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Commercial Vehicles : Expected to grow at XX% CAGR through 2030, these vehicles depend on timely assistance to avoid costly downtime
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Two-Wheelers (Motorcycles) : Especially important in Asia-Pacific’s urban centers; these are typically serviced by mobile repair units.
By End User
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Individual Consumers :This is the largest end-user group in the roadside assistance market. These users typically enroll through insurance providers, OEMs, or automobile clubs. Their service needs are usually limited to occasional breakdowns, lockouts, flat tires, or battery-related issues.
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Corporate & Fleet Operators : Businesses operating delivery vans, taxis, rental fleets, and logistics vehicles require prompt roadside support to minimize downtime. This segment is particularly sensitive to service reliability and response time. Many fleet operators partner with third-party assistance providers or opt for bundled offerings from leasing companies to ensure 24/7 coverage.
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Government & Municipal Agencies :This includes public transportation departments, emergency service fleets, and municipal utility vehicles. While smaller in volume compared to private and corporate segments, the demand is consistent due to mandatory service readiness. Governments may contract with large assistance providers or operate internal units for critical vehicle recovery and on-road maintenance.
By Geography
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North America : This region holds a significant market share, supported by high per capita vehicle ownership, widespread insurance coverage, and established service networks. The United States and Canada have a large base of subscription-based and OEM-included roadside plans.
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South America : The market in this region is expanding, especially in urban centers where vehicle density is increasing. Countries like Brazil and Argentina are witnessing a shift toward bundled insurance services that include roadside coverage.
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Asia Pacific : This is the fastest-growing regional market due to a rising middle class, rapid urbanization, and booming vehicle sales, particularly in India, China, and Southeast Asia. Two-wheeler roadside assistance is particularly prominent in this region. Local providers and insurance companies are introducing mobile-based solutions to cater to a younger, tech-savvy customer base.
Key Players
AAA (American Automobile Association)
AAA is the preeminent roadside assistance provider in North America, supporting over 60 million members. It operates an expansive logistics network that includes flatbed tow trucks and more recently, pilot programs for EV mobile charging.
Agero Inc.
Agero, which is part of the SVM (Samaritan Vehicle Management) ecosystem, is a major player especially in the U.S. It partners with OEMs and insurance companies to orchestrate millions of service events annually.
Allianz Partners
A division of the global Allianz insurance group, Allianz Partners provides integrated assistance solutions spanning insurance, travel, and roadside aid. They have strong international coverage and offer services in collaboration with automotive OEMs, extending from Europe into North America and beyond.
RAC Motoring Services
RAC is a leading roadside assistance provider in the UK, supporting both individual members and fleet operations. Over 2,000 patrol vehicles cover around 2.8 million breakdowns per year locally, plus backup for Europeans through RAC Europe.
AA plc
AA plc stands as a key competitor in the UK and Ireland, offering broad roadside support, insurance products, and EV-specific service fleets. They’ve been proactive in deploying electric recovery vehicles and boosting their support network in partnership with insurers across the region.
Conclusion
The vehicle roadside assistance market is witnessing steady growth driven by the increasing number of vehicles on roads, greater customer awareness regarding safety, and enhanced service availability across both urban and rural areas. The rise of app-based services, inclusion of assistance packages in OEM and insurance offerings, and growth of electric vehicles are reshaping service expectations and pushing providers to adapt accordingly.
Get More information: https://www.mordorintelligence.com/industry-reports/vehicle-roadside-assistance-market?utm_source=abnewswire
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