According to Arizton’s latest research report, the U.S. body care market is projected to grow at a CAGR of 3.68% from 2024 to 2030, reaching USD 20.11 billion by 2030.
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Report Summary:
Market Size (2030): USD 20.11 Billio
Market Size (2024): USD 16.18 Billion
CAGR (2024-2030): 3.68%
Historic Year: 2021-2023
Base Year: 2024
Forecast Year:2025-2030
Segments By: Product Type, Age Group, Category, Distribution Channel, And Gender
Brands Embrace AI to Drive Ultra-Personalized Body Care Innovation
AI-driven personal care innovation is reshaping the global body care industry as brands increasingly adopt advanced technologies to meet rising consumer demand for ultra-personalized solutions. By analysing functional skin parameters, including hydration levels, barrier integrity, sweat patterns, and exposure to pollution and humidity, AI systems build comprehensive consumer profiles that help companies design and recommend function-focused products.
Leading companies like Unilever actively apply these insights to launch science-backed deodorants and premium body washes tailored to evolving consumer needs, fueling growth and raising industry standards.
Functional Body Care Trends Drive Product Innovation and Premium Market Positioning
The global body care market is undergoing a notable transformation as consumers increasingly seek targeted solutions for specific concerns such as body acne, hyperpigmentation, keratosis pilaris, and skin barrier repair. This rising demand is driving manufacturers to diversify their portfolios with advanced, benefit-led formulations that mirror the precision of facial skincare.
Major players like Nivea are expanding their offerings with products such as brightening serums, enzymatic exfoliators, microbiome-friendly deodorants, and peptide-based neck and décolletage treatments. These developments highlight how functional body care is emerging as a key growth driver, presenting opportunities for brands to differentiate through specialized, science-backed innovations and capitalize on the premiumization trend in everyday body care
U.S. Body Care Market News
- In September 2024, Beiersdorf partnered with Macro Biologics, Inc. to co-develop biodegradable antimicrobial peptides for skincare and healthcare applications. This strategic move underscores rising demand for sustainable, biotechnology-driven personal care ingredients in the U.S. body care market, especially in products targeting skin health and barrier protection.
- In April 2025, Unilever acquired the personal care brand Wild, signaling its commitment to expand in premium, eco-conscious body care segments. With more U.S. consumers seeking natural, refillable, and plastic-free solutions, this acquisition strengthens Unilever’s position in sustainability-focused and direct-to-consumer personal care channels.
Gen Z Emerges as a Key End-User Segment, Projected to Register a CAGR of 4.18% Between 2024 and 2030.
Gen Z is driving significant growth in the U.S. body care and personal care industry, recording the fastest CAGR of 4.18% during the forecast period. As digital natives, Gen Z consumers actively reshape the beauty and skincare landscape by embracing bold experimentation, routine-based self-care, and influencer-led trends across platforms like TikTok and Instagram.
This generation demands sensory, trend-driven body care innovations, from odour-control sprays to barrier-repair moisturizers, while prioritizing sustainability, vegan formulas, and cruelty-free labels. Their preference for authentic, aesthetic, and natural personal care pushes brands to accelerate innovation cycles and adopt branding that rewards creativity and transparency, ultimately redefining growth opportunities in the U.S. body care market.
Organic Personal Care Drives Growth in the U.S Market
The rising awareness about ingredients and product safety is driving strong demand for cleaner, safer, and more ethical choices in the U.S. skincare and beauty industry. Consumers, especially Gen Z and millennials, increasingly look for organic personal care, vegan cosmetics, and naturally formulated body carefree from parabens, sulfates, silicones, and artificial dyes.
This shift is pushing brands to invest in sustainable innovation and transparent labeling to build trust and stay competitive. Unilever’s acquisition of Wild, a refillable and plastic-free deodorant brand with natural ingredients, shows how major players are expanding into eco-friendly personal care segments. As this trend grows, more mainstream brands are reformulating existing products and launching cleaner sub-lines to reach health-conscious, environmentally aware consumers.
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Key Vendors
- Beiersdorf
- Unilever
- L’Oréal
- Bath & Body Works
- Procter & Gamble
- Johnson & Johnson
Other Prominent Vendors
- Dr. Bronner’s
- Eos (Evolution Of Smooth)
- E.T. Browne Drug Co.
- Avalon Organics
- Mario Badescu
- Herbivore Botanicals
- Kopari Beauty
- OSEA International
- Pacifica Beauty
- The Seaweed Bath Co.
- Sky Organics
- Nécessaire
- MALIN+GOETZ
- True Botanicals
- Better Planet Brands
- Alikay Naturals
- Colgate-Palmolive
- Cetaphil
- L’OCCITANE Groupe
Market Segmentation & Forecasts
Product Type
- Moisturizers
- Cleansers
- Deodorants & Antiperspirants
- Hand & Foot Care
- Others
Age Group
- Millennials
- Gen X
- Gen Z
- Baby Boomers
Category
- Mass
- Premium
Distribution Channel
- Offline
- Online
Gender
- Female
- Male
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What Key Findings Will Our Research Analysis Reveal?
- How big is the U.S. body care market?
- What is the growth rate of the U.S. body care market?
- What are the trends in the U.S. body care market?
- Which product type has the largest share in the U.S. body care market?
- Who are the major players in the U.S. body care market?
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