The point-of-use water treatment systems market is expected to reach USD 20,447.5 million by 2030 from USD 15,142.8 million in 2025, at a CAGR of 6.2% during the forecast period. The market research report provides a thorough analysis of point-of-use water treatment systems market size, share, demand, dynamics, key driving factors, segmentation, competitive analysis, country-level overview, and projection outlook.
Point-of-use water treatment systems are filtration systems or devices that clean or filter water where it is used. Common types include faucet filters, under-sink filters, water purifiers, and countertop pitchers. These types of point-of-use water treatment systems are installed using various types of technologies to improve water quality and remove contaminants. The market is driven by rising water pollution and untreated wastewater, rapid population growth, and greater awareness about the benefits of water treatment.
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Based on device, the free-standing water purifier segment accounted for the largest market share in 2024
Based on device, the free-standing water purifieris projected to account for the largest market share because free-standing water purifiers have many features that make them practical, effective, and ideal for contemporary homes and workplaces. They are made to be small enough to fit on floors or countertops. For real-time updates, many have LED displays. They have large filtration capacities, making them ideal for use at places where large quantities of purified water are required, for example, offices. Premium models may offer temperature control features and are easy to move from room to room or carry during relocation.
Based on technology, the reverse osmosis systems segment accounted for the largest market share in 2024
Based on technology, the reverse osmosis systemssegment accounted for the largest market share in 2024 due to its multiple advantages. The water treatment technology that is most commonly used and recognized is reverse osmosis (RO). Users can feel confident that their water is truly safe and clean due to the thorough purification provided by RO systems. They help eliminate contaminants that traditional filtration may overlook, including heavy metals, nitrates, microplastics, and arsenic. RO systems not only detoxify water but also enhance its taste, odor, and clarity, making it more enjoyable for drinking and cooking. Today, "RO" is synonymous with water purification, practically a household name. People are more likely to choose a solution they have heard about and seen others use them successfully.
Based on sales channel, the reverse osmosis systems segment is expected to account for the fastest market growth during the forecast period
In terms of sales channels, the direct sales segment is projected to experience the most rapid growth during the forecast period. Direct sales is anticipated to see the highest growth within the point-of-use water treatment systems in the sales method. As water purification is associated with health, consumers prefer to be informed about their purchases. Trained representatives can provide detailed explanations about the product's functionality, the specific contaminants it targets, and the rationale behind the investment through personalized interactions. A distributor or a retail display rarely offers the level of trust that such individualized communication creates.
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Based on application, the residential segment is expected to account for the largest market share during the forecast period
In terms of application, the residential segment is projected to experience the largest market share during the forecast period. People are increasingly becoming aware of the health risks associated with unfiltered water. This is evident in urban and semi-urban areas where inadequate pipeline infrastructure or antiquated municipal systems have an impact on water quality. To ensure clean drinking water, consumers are also spending more money on point-of-use water treatment systems. As more people live in apartments and housing societies, centralized water purification is becoming less common, which is driving up demand for small, single-point-of-use water treatment systems.
Asia Pacific accounted for the largest share of the point-of-use water treatment systems market in 2024
The Asia Pacific region represented the largest share of the point-of-use water treatment systems market in 2024, primarily due to swift urbanization and insufficient water treatment infrastructure. In various countries within Asia Pacific, such as Bangladesh, Vietnam, and India, the presence of heavy metals, industrial contaminants, and microbiological pathogens in drinking water poses a significant challenge. Point-of-use water treatment devices provide a prompt and effective solution for filtration or purification, addressing these critical issues. The establishment of centralized water treatment and distribution systems often falls short of meeting the needs of the expanding urban population in the Asia Pacific cities. Moreover, in many rural and peri-urban areas, the scarcity of access to treated piped water necessitates the adoption of POU systems. Additionally, the growing middle class is increasingly health-conscious and willing to invest in products that ensure safe drinking water, particularly in home environments.
Point-of-use Water Treatment Systems Companies
The point-of-use water treatment systems market comprises major players such as Pentair (UK), Eureka Forbes (India), Panasonic Holdings Corporation (Japan), LG Electronics (South Korea), and A.O. Smith (US), Toray Industries, Inc. (Japan), Whirlpool Corporation (US), Coway Co.,Ltd. (South Korea), Havells India Limited(India), Kent Ro Systems Ltd. (India), and others are covered in the point-of-use water treatment systems market. Acquisitions and collaborations are some of the major strategies adopted by these key players to enhance their positions in the point-of-use water treatment systems market.
Pentair (UK) is a global water treatment company specializing in smart, sustainable solutions for residential and commercial water solutions, and industrial water management. The company operates three reporting segments, namely Flow, Water Solutions, and Pool. The Flow segment focuses on efficiently delivering water precisely when and where it is needed, while also converting waste into valuable resources, which sells fluid treatment and pump products and systems. The Water Solutions segment provides commercial and residential water treatment solutions, including pressure tanks, valves, filtration systems, carbon products, ice machines, and point-of-entry/use systems. Its prominent brands from this segment include Pentair Water Solutions, Everpure, Fleck, KBI, Manitowoc Ice, Pentek, and RainSoft. The Pool segment offers a complete range of energy-efficient pool equipment and accessories for residential and commercial use, including pumps, filters, heaters, lights, controls, cleaners, and maintenance tools.
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Panasonic Holdings Corporation (Japan) is a leading Japanese multinational conglomerate with a diversified business portfolio spanning electronics, energy, automotive, and industrial solutions. It operates 501 consolidated companies and supplies a wide range of products, which include home appliances and domestic equipment, equipment and systems for manufacturing and logistics, batteries, and electronic components for mobility and social infrastructure. The company has five segments, namely, Lifestyle, Automotive, Connect, Industry, and Energy. Its regional sales are into Japan, North and South America, Asia, Europe, and China. It sells point-of-use water treatment products under the Lifestyle segment under home appliances products for consumers.
LG Electronics (South Korea), headquartered in Seoul, South Korea, is one of the world’s leading multinational conglomerates. Its focus is on providing products and services like home application and air solution, home entertainment, mobility, and business solutions. The reporting segments of the company are Home Appliance & Air Solution (H&A), Home Entertainment (HE), Vehicle Component Solutions (VS), Business Solutions (BS), LG Innotek Co., Ltd. and its subsidiaries (Innotek), and others. LG Electronics operates more than 142 subsidiaries across its geographical segments, namely Korea, America, Asia & Africa, and Europe. It offers point-of-use water treatment products under the Home Appliance & Air Solution. LG Electronics is a global leader in TVs, audio systems, monitors, and home entertainment products.
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