According to Arizton’s latest research report, the edtech market is growing at a CAGR of 14.13% during 2023-2029.
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Report Scope:
Market Size (2029): USD 738.60 Billion
Market Size (2023): USD 334.29 Billion
CAGR (2023-2029): 14.13%
Historic Year: 2020-2023
Base Year: 2023
Forecast Year: 2024-2029
Market Segmentation: Edtech Business Models, Type, Sector, End-user, and Geography
Geographic Analysis: North America, Europe, APAC, Latin America, and Middle East & Africa
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The Growing Landscape of EdTech: Key Players and Market Dynamics
The learning requirements of corporates, schools, universities, individual learners, and professionals vary significantly based on their expectations and capabilities. Recent technological advances have driven remarkable changes in the edtech market. Both mature markets like the US and Canada and emerging markets such as China and India have experienced sharp increases in edtech activity, fueled by favorable venture capital investments and ongoing technological innovations. Edtech startups have effectively bridged the gap between traditional and innovative education methodologies, attracting many investors eager to support digital solutions in education.
Most edtech startups are based in the US, a country known for its focus on innovation, which has significantly contributed to the sector's expansion. As of 2023, the US leads in the number of unicorn enterprises, with funding for US-based edtech companies doubling from 2016 to a notable $2.2 billion in 2022. The pandemic accelerated this growth, necessitating a swift transition to online learning. However, investment capital distribution in the US remains uneven, with major fundraising rounds concentrated in innovation hubs like the Bay Area, New York, and Chicago.
In Europe, the edtech market is thriving, with substantial growth in venture capital funding across the region. Between 2014 and 2019, there was a nine-fold increase in transaction sizes, and this trend continues as investments in edtech become more robust. Countries like the UK, France, and Germany are at the forefront of this transformation, developing innovative solutions such as VR-powered simulations, tutoring apps, and educational marketplaces. Despite this progress, Europe still lags behind the US and certain Asian countries in developing billion-dollar edtech enterprises. However, the region remains fertile ground for emerging companies with a market capitalization of $100 million to $250 million, showcasing exceptional growth potential.
Technology's Impact on the K-12 Education Sector: Growth and Opportunities
The emergence of technology has significantly addressed the unmet needs of students by facilitating virtual interactions with peers and mentors. The widespread adoption of technology in the K-12 sector is primarily driven by increased internet access and higher disposable incomes among families. Online tutoring and e-learning services are now more accessible via smartphones, making them appealing to the growing youth population. Parents are increasingly investing in these supplementary educational services, which enhance their children's understanding of key concepts. The K-12 segment's business model typically features smaller average transaction values, contributing to higher consumer adoption during the forecast period.
Despite potential disruptions from technological advancements, demand for K-12 education is expected to be strongly supported by government policies. The data-rich educational ecosystem will enable effective data capture related to learning activities, while integrated technology is anticipated to bring significant benefits to schools and improve user outcomes. Overall, the K-12 segment is projected to achieve an absolute growth of 125.26% during the forecast period, driven by the increasing youth population and rising disposable incomes.
Recent Mergers & Acquisitions in Education and Edtech Sectors, 2024
- In July, EdPower, an LMS provider in the US, was acquired by Prometric, a US-based testing and assessment provider. The terms were not disclosed.
- Genius Teacher, an Indian edtech that provides content for primary school teachers, was acquired by Schoolnet, a US K-12 management system.
- In June, the College of Court Reporting, an Indiana-based, nationally accredited, degree-granting court reporting college, was acquired by a strategic buyer that owns and operates several other vocational colleges. Jackim Woods represented the seller and arranged the transaction.
APAC: An Ideal Region for Edtech Market Opportunities
The Asia-Pacific (APAC) region, home to nearly 60% of the world's population, is becoming a significant contributor to the global edtech market. Factors such as rising disposable incomes and rapid urbanization are enhancing access to online learning through budget smartphones. While countries like China, South Korea, and India lead the charge, challenges remain in gaining acceptance for digital learning, especially for paid content.
Progressive government policies and an increasing demand for skill development, particularly in English proficiency, are driving investments and infrastructure improvements. As the region witnesses a surge in technology adoption, including AI and AR, the APAC edtech market is projected to grow by an impressive $216.24 billion, fueled by significant funding from investors, particularly in China. This landscape presents both opportunities and hurdles for edtech vendors aiming to scale their offerings amid evolving consumer preferences.
Key Company Profiles
- 2U Inc
- Anthology Inc.
- BoxLight
- Byju’s
- Udemy
- Coursera
- Chegg
- Duolingo
- Unacademy
- Pearson PLC
- UpGrad
- VIPKid
- Fujitsu
- Promethean World
- Ellucian
- Red Shelf
- Xello
- Scoir
- Kahoot
- BenchPrep
- Coassemble
- Codecademy
- CrossKnowledge
- FutureLearn
- GoSkills
- iHASCO
- ITPro
- Khan Academy
- MasterClass
- OpenSesame
- Rosetta Stone
- Teachlr
- DataCamp
- BrainStation
- Estácio
- Learnetic
- Absorb Software
- Noggin Guru
- Bridge
- Degreed
- Easygenerator
- EduMe
- Epignosis
- ExpertusONE
- G-Cube
- Gnowbe
- iQualify
- iSpring
- Kallidus
- LearnUpon
- Mindtickle
- Moodle
- NovoEd
- Neovation Learning Solutions
- Schoox
- SkyPrep
- SmartUp
- Epignosis
- Teachable
- THINKIFIC
- Thought Industries
- Cisco
- Instructure
- GP Strategies
- Thomson Reuters
- Docebo
- McGraw Hill
- Desire2Learn
- Edmodo
- Cengage
- Macmillan Education
- Cornerstone
- Educomp
- Cogna Educacao
- Telefonica
- edX
- SAP Litmos
- Open Education
- Veduca
- LinkedIn (Microsoft)
- Simplilearn
- Think & Learn (BYJU’S)
- LeQuest
- FutureLearn
- L2P (Learn2Play)
- Bright Little Labs
- Aula Education
- WhiteHat Security
- Blinkist
- Age of Learning
- Elearn Australia
- 360Learning
- Skillshare
- Udacity
- Pluralsight
- Alison
- Babbel
- Treehouse
- Tracxn Technologies
- IGNOU
- BenchPrep
- Coassemble
- Codecademy
- FutureLearn
- GoSkills
- Cengage Learning India
- New Oriental Education & Technology Group Inc.
Market Segmentation
Edtech Business Models
- Freemium Model
- Ad-Based Revenue Model
- Free Trial & Subscription-Based Model
- Marketplace Model
- Institutional Sales Model
- Recruiting Model
- Segmentation by Type
- Hardware
- Software
- Technology-Enabled Services
Sector
- K-12
- Higher Education
- Competitive Exams
- Certifications
End-user
- Individual Learners
- Institutes
- Enterprises
Geography
APAC
- China
- Japan
- India
- South Korea
- Australia
- Singapore
- Indonesia
North America
- The US
- Canada
Europe
- The UK
- France
- Germany
- Spain
- Italy
- Netherlands
Latin America
- Brazil
- Mexico
- Argentina
Middle East & Africa
- The GCC
- South Africa
- Nigeria
- Kenya
The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to thoroughly understand the edtech market. Request for Free Sample to get a glance at the report now: https://www.arizton.com/market-reports/edtech-market
What Key Findings Will Our Research Analysis Reveal?
How big is the EdTech market?
What is the growth rate of the global EdTech market?
Which region dominates the global EdTech market share?
What are the significant trends in the EdTech market?
Who are the key players in the global EdTech market?
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